Trafalgar is striving to simplify the sales process for its valued industry partners with the release of a short animation that encourages agents to flip the way they think about selling. The inspirational video illustrates that by talking about the emotional benefits of travelling with the award-winning brand ahead of giving the clients rational reasons, agents can make a stronger impact on the booking decision. The two-minute footage demonstrates how it’s never been easier to showcase the authentic, effortless and fun aspects of travelling with Trafalgar and seal the deal on those all-important sales.
Forget the inclusions, hotel locations and price in the first instance and focus on the experiences that make clients’ travel dreams a reality. With 70 years’ experience in the art of making memories and offering some of the hottest air deals around, Trafalgar’s priority is to ensure agents are equipped with the tools to learn what makes the brand different and can earn more sales effortlessly.
Matthew Cameron-Smith, Managing Director Trafalgar Australia: “Our guests are at the heart of all that we do and we know that when they book travel, it comes from their heart. We therefore feel it makes sense to flip from the rational to emotional benefits when we talk travel. We hope that the short animation will serve as yet another valuable tool in setting our agent partners up for success in 2017 and beyond.”
What’s more, Trafalgar is giving agents access to the best air deals with just a few days to secure flights to the USA and Canada for just $699 to LA, $799 to Vancouver and $999 to NYC (until 28 January) and a new air offer to Europe and Britain for just $899, available to book now until 1 February.