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Tramada’s industry leading Business Intelligence for leisure and corporate agents in Australia and New Zealand.

October 11, 2013 Corporate No Comments Email Email

Tramada’s own in-built Business Intelligence (BI) solution is on limited release this month, leveraging the knowledge gained over more than 10 years of experience with customer requirements in the Australia and New Zealand travel industry. 

Tramada BI is creating the most simple, smart and seamless access to leading edge data analytics seen in this market.  The solution is embedded in tramada® which means there is no need to log into a separate solution or maintain users and permissions across multiple solutions

Tramada BI delivers all the elements expected from a great BI solution; report writing capabilities, mobile access, great visualisations and scheduling to name a few.  However it is the combination of all these great elements that empower corporate agents with the ability to innovate and provide offerings such as debtor facing reports, giving them the ability to build their own reports and create customised dashboards to meet their individual needs.  Agents manage access to this feature and they are already convinced it is a real winner for them.  It allows agencies and TMCs to apply their special and unique intellectual property to the data; assisting clients construct measurements and metrics that are meaningful to individual business.  The value of this data and the insights that can be revealed lead to measurable savings, reinforcing  the true value of the knowledge and expertise of the agent and leading, ultimately, to greater stickiness with their clients.

Tramada’s experience shows that reporting solutions need to be built to withstand huge and complex data sets.  Larger agencies with bigger corporate clients certainly have this but even mid-sized agencies can reach this critical size over time or when they win a large account.  Tramada hosts its data and hardware at AAPT’s carrier grade hosting facilities in Australia and, although this comes at a cost, the benefits are significant in terms of local regulatory authority, speed and security.

Of course offering local implementation, support and training are also key to the total offering.  The Tramada operations team is experienced in knowing and meeting the needs of the local markets and offer blended learning styles to suit any business.

Tramada BI minimises additional training as it is embedded in tramada® and utilises the existing user interface for navigation.  However, Tramada offers ‘lunch and learn’ introductions to BI which are tailored specifically to the needs of the agents registered to join the webinar.  Additionally, comprehensive documentation and a targeted knowledge base ensure agents can master the tool and use it to support and grow their business.

In summary Tramada has more experience in the structure and use of travel data than any other company in the region and has developed this leading edge solution specifically designed to avoid non real-time integration to ensure a robust solution for the long term.  Tramada clients now have 24/7 access to this stunning, industry leading solution.

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