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Translating Different Personas Through Design At House Of Ioco Fashion

June 28, 2016 Lifestyle No Comments Print Print Email Email

Situated in the heart of Bali’s fashion district and shopping mecca, Seminyak on Sunset Road, the House of IOCO emerges with a new vibe and design that echoes comfort yet sophistication through all of its collections.

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House of IOCO Fashion evolved from three basic values – Creation, Interaction and Commerce – all of which have become the company’s foundation. From its main studio, “where ideas are created”, House of IOCO translates different inspirations into designs that later come true in various shapes, colors, textures and movements.

The fashion house also opens its creative doors to personal consultation with an in-house stylist or designer available to create custom made quality pieces. Under the artistic eye of talented designer, Monica Ku, House of IOCO has five unique brands that speak for different aspects of design and fashion.


For IOCO, Monica has carefully studied the varying body shapes of women and their unique personas then translated this into a well-made collection. IOCO brings functional, pure and simple designs to life through smart pattern cutting. This involves draping and shaping with subtle details to achieve a clean and modern finish.

IOCO represents the diverse personas of women in general through the use of assorted colors – from neutral classic tones to bright and bold shades – as well as a play on different patterns. The pieces are all unique on their own but can also be combined to create a more complete look that speaks timeless simplicity and sophistication at the same time.



ONLY by IOCO is Monica’s personal pick that is an exclusive limited collection. These designs are artistic, edgy, more creative and even alluring. This line is a playground for Monica to express herself through various shapes and unusual fabrics that are different from IOCO yet still communicate the same core of design.


Sook represents feminine yet edgy women who are not afraid to express themselves, yet still possess sophistication. Sook is the playful side of House of IOCO that offers creative designs featuring fun prints, shapes and cuts.


If fashion was based purely on dreams, this line would be the embodiment of that concept. MONICA KU recreates her own personal dreams into fashion art pieces. Statement looks and haute couture designs are the language of this line that is currently intended to be a showcase of creativity and pure imagination.


Next to the main IOCO collection, IOCO HOMME is Monica’s translation of essential wear for men. The designs are simple, clean and practical; the fabrics emplify a classic yet modern style. IOCO HOMME uses similar fabrics as IOCO to complement the main collection, just as a man always balances a woman.

House of IOCO collections can be purchased at strategically located boutiques around Bali as well as online through major resellers such as Amazon.com

For further information about House of IOCO, please visit www.house-of-ioco.com

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