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Travel Associates Australia Pty Ltd Announces Corporate Expansion

September 12, 2013 Corporate No Comments Email Email

Travel Associates Australia Pty Ltd has today announced that Broome Travel Solutions Pty Ltd, has acquired a 33.3% shareholding in its Perth based operation.

As part of this acquisition Broome & The Kimberley Holidays will become an operating division of Travel Associates Australia Pty Ltd.

In announcing the share purchase, Broome Travel Solutions Managing Director, Mr Bernard Whewell, has said:

“We are very pleased that this important step in achieving our company’s vision to expand our operations into Perth has now been completed. In partnering with Travel Associates Australia, we acknowledge the strength in aligning two established Western Australian brands and recognize the depth of experience which exists within the combined group. Our commitment to our staff and industry partners is to build on our positioning as a specialist wholesaler of quality Australian holiday experiences. Broome & The Kimberley Holidays will continue to operate as a standalone brand, providing a high level of regional knowledge, for which we are renowned”.

“The Travel Associates Australia team share the same values in providing a seamless experience in itinerary planning and customer service delivery. We expect that shared resources within the group will allow us to build our Perth team to meet our company’s service KPI’s.”

Travel Associates Australia Directors, Russell Brown and Lance Bracken have expressed their delight in welcoming Bernard Whewell to their board.

“Broome & The Kimberley Holidays, is a nationally recognized, specialist wholesaler and we have enjoyed a strong relationship with Bernard and his team over many years”, Mr Brown said today.

“In assessing the future direction for our company, we have made a commitment to our Associates that we will endeavor to provide them with a variety of channels to business, in addition to undertaking a strategic plan for national expansion. Bernard and his team not only bring an opportunity to distribute some fantastic product more consistently through our network, but also a high degree of industry experience and acumen, which will no doubt benefit our organization as a whole.”

With effect from 20 September 2013, Broome & The Kimberley Holidays will operate from Travel Associates Australia’s Wembley location. All existing staff will be retained with additional recruitment to be completed by 31 October 2013.

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