Travel Counsellors annual conference delivers all the positivity, inspiration and motivation for the brand to go from ‘Good to Great’
The team from Travel Counsellors Australia recently enjoyed an action-packed conference weekend filled with education, inspiration, collaboration and of course, celebration. Held at the Gold Coast’s deluxe Palazzo Versace from May 20-22, the conference was attended by Travel Counsellors agents from all over Australia, guests from the Travel Counsellors management team located in both Australia and the United Kingdom, head office staff and trusted suppliers, sponsors and partners, including headline sponsor Travelport, as well as courageous guest speaker, London bombing survivor, author and founder of not-for-profit M.A.D for Peace, Dr Gill Hicks.
Taking the Travel Counsellors brand from ‘Good to Great’ was the focus of the conference with the team collectively aiming to make Travel Counsellors become known as ‘the most caring business in the world’. Visiting from Manchester, Group Managing Director Steve Byrne delivered a speech that urged all Travel Counsellors to continue putting the customer at the centre of their business. By focusing on building strong relationships and putting together itineraries that deliver the best experience for the customer (instead of automatically choosing the product with a better commission), Travel Counsellors will be able to create a sustainable business built on integrity, high referral rates and a constant stream of repeat business.
Motivational speaker Dr Gill Hicks delivered a moving, perspective-changing speech to the conference attendees. After surviving the London terrorist attacks of 2005 (which took both her legs but not her spirit and sense of purpose), Hicks is a passionate supporter of creating and building peace around the world with her organisation, M.A.D for Peace. Telling her very personal story of survival, Hicks showed the audience what can be achieved when you have a clear vision and purpose in your life, matched with indefatigable determination.
While the conference attendees attended sessions on everything from sales techniques to positivity, there was also plenty of time for fun with the Etihad Airways Arabian Night dinner on Friday night and awards presentation on Saturday night providing plenty of time to relax, chat and network with each other. With awards including ‘Best Newcomer’, ‘Best Corporate Travel Counsellor’ and ‘Biggest Business Increase’, there were many opportunities for Travel Counsellors of all specialities and business stages to win an award.
Meagan Patterson based in Jan Juc, Victoria was one of the happy award winners. “I am so very pleased to win the Biggest Business Increase award. I’ve worked incredibly hard for this and it’s lovely to have my hard work recognised and rewarded. I am so glad I took the leap of faith to start working from home on my own business with Travel Counsellors. Nowadays I’ve got the freedom and flexibility to work in a way that suits me, to set my own margins and sell the products that I know my clients will love. I also have more time to spend with my family and friends, and in my opinion, that is absolutely priceless,” says Meagan.
David Hughes, Managing Director of Travel Counsellors Australia is proud of everything the Travel Counsellors team has achieved in Australia so far and is keen to build on this success to further strengthen the brand within the Australian marketplace. “By looking at our growth figures, hearing terrific feedback from our suppliers and partners, and celebrating the wonderful achievements of our award winners, this conference was a great opportunity for us to get together to reflect on all that we’ve achieved as individuals and a brand,” comments David, adding that “…even though we work hard and have a high level of professionalism, the Travel Counsellors team are really like a big family, so we like to have fun too. This conference was a very productive and informative one, but in amongst that we were able to have a great deal of fun too, with dinners, drinks, music and entertainment”. David believes that Travel Counsellors will be able to become known as the most caring business in the world because the brand is already built on a foundation of caring for other. “No doubt about it, Travel Counsellors are special people who genuinely care about each other and their customers. As pioneers in the home working space, we’re in a uniquely fortunate position that we plan to continue to capitalise on for the years to come by focusing on nurturing our talent and building great relationships with suppliers and partners to deliver positive outcomes for our clients,” says David.