Travel Counsellors is currently enjoying stellar sales figures off the back of strong repeat bookings and the implementation of a successful internal sales challenge. With YTD sales figures for the last 6 months in the Australian market up 14% year-on-year, Travel Counsellors is bucking the trend of many other travel agents in the Australian market by reporting strong sales growth.
With a focus on delivering a high-quality, personalised travel booking service, Travel Counsellors agents have noted that cruising remains a popular holiday choice for Australians, with strong forward bookings for both ocean and river cruising representing a significant proportion of leisure travel bookings.
Repeat bookings are a massive 65%, indicating the high level of trust and satisfaction that customers of Travel Counsellors have with their agent. Developing strong relationships with clients is a cornerstone of the business, and is proving to be profitable, with customers enjoying the personalised service and access to expertise that Travel Counsellors offers in comparison to booking online or walking into a retail store run by an unknown agent.
A popular internal sales challenge is further fuelling this sales growth, with teams of Travel Counsellors working together towards the reward prize of an all-inclusive incentive trip to Sabah. An uplift in sales isn’t the only by-product of this challenge, with increased interaction with other Travel Counsellors and more knowledge-sharing proving to be mutually beneficial for all involved in the challenge.
Travel Counsellors Australia General Manager, Tracy Parkinson comments, “With repeat bookings at more than 65% year-on-year, it’s clear that our customers value the personalised service and expert advice that Travel Counsellors offer. Our clear directive to focus on delivering high quality service to our clients, coupled with full financial protection and the ability to book a wide range of travel products through Phenix (our unique in-house quote and book system) is proving to be a winning formula for the business and one we envisage will continue to be profitable well into the future.”
* Figures based on Jan–Jun year-on-year sales results as at 24th June 2015.