The world’s largest home-based travel company is preparing its Australian agents for Plan a Cruise Month by arming them with all the marketing materials, knowledge and inspiration to ensure their cruise month success.
Covering everything from luxury cruising to international cruising, expedition cruising and river cruising, Travel Counsellors staff see October’s Plan a Cruise Month as a good opportunity to connect with their customers and get them thinking about their next cruise holiday. Whether their clients are seasoned cruisers or first-time cruise bookers, there are many different opportunities to make the most of cruise month, and Travel Counsellors are keen to explore all of them.
With the Travel Counsellors head office team doing everything from scheduling email blasts to organising printed and digital brochures, arranging hot offers and coordinating social media posts to promote the cruise month activities, Travel Counsellors agents are guaranteed to receive high levels of support throughout the month, making their job of selling cruises to their customers all the easier.
“It’s so very helpful to be able to receive all this marketing support at no extra cost to my business. When it comes to organising things like brochures and email blasts, I really don’t know how I would make that happen without the head office team, as I don’t have the time or skill set to design brochures and create social media videos. With the head office team taking care of that side of the business, I am free to focus on what I’m good at – selling travel,” says Karen Coates of Adelaide.
David Hughes, Managing Director of Travel Counsellors Australia believes that CLIA’s Plan a Cruise Month offers Travel Counsellors the chance to capitalise on the growing interest in all types of cruising. “Cruising is a huge market in Australia right now, so we want to ensure that our agents are all in the best position to make the most of this wave of interest in cruising. From river cruising in Europe to expedition cruising in Antarctica, there are so many options for consumers to choose from. By arming Travel Counsellors with extra marketing materials like printed and digital brochures, and social media content, we are able to provide tangible support that frees them up to focus on the sales side of things. This approach will ensure our very best Plan a Cruise Month yet,” comments David.