September has proven to be a big month for Travel Counsellors, with a successful Cruise Month promotion significantly boosting sales figures for cruising.
On the back of Travel Counsellors biggest and best Cruise brochure and a combination of regular emails featuring cruise offers, weekly live broadcast cruise-focused webinars, social media posts and internal incentives and competitions for selling cruise products has resulted in Travel Counsellors posting the largest amount of cruise bookings in the history of the company operating in Australia. With cruise bookings up 57% for the month of September YOY, and 32% up for the first 9 months of the year YOY, Travel Counsellors agents have done extremely well to capitalise on the cruising trend that is currently dominating the Australian travel market.
“I’ve noticed a huge spike in interest in cruising, particularly river cruising in Europe,” comments Matt Schmitz, Travel Counsellors agent from Churchill, VIC. “Cruise Month was a great opportunity to focus on selling cruising to new and existing clients. From cruising veterans to first time cruisers, cruising offers a truly relaxing holiday experience for people keen switch gears and wind down,” adds Matt.
“I found the weekly webinars to be very helpful as they increased my product knowledge and enabled me to be more confident selling cruising to my clients,” says Danielle Cutrupi of Barrack Heights, NSW. “The regular emails featuring hot cruise offers were also a great incentive to sell cruising, as the offers represented excellent value for clients,” adds Danielle.
Travel Counsellors Australia Managing Director, David Hughes comments, “Cruising is certainly popular with Australian travellers at the moment, and the strong sales figures reflect this trend. Whether it is ocean cruising, river cruising or expedition cruising to niche destinations, cruising has hit a chord with Australians of all ages, from honeymooners to families and retirees. The Cruise Month promotion was such a success for Travel Counsellors because our agents were able to convert the buzz around cruise into actual sales. I’m particularly impressed with the amount of packages our agents were able to sell. They were able to look beyond the cruising product, and sell flights and pre and post cruise accommodation too, providing extra value for clients and improved margins for themselves. We expect to see cruise sales continue to grow strongly over the next year, with our suppliers offering a range of new destinations and products to the mix.”