Home » OTA News » Currently Reading:

Travel Experiences So Good You’ll Want To Brag

March 5, 2018 OTA News No Comments Email Email

 Those “travel bragging” posts filling up your social feeds show no sign of slowing down but now thanks to the world’s first #TravelBrag artificial intelligence (AI) analysis, Hotels.com™ reveals what’s topping the brag charts in destinations around the world, so you can choose your next trip wisely. 

More than five million brags globally were analysed by an artificial intelligence tool. Using a combination of Tweet data that included links to Instagram posts and innovative AI technology, the tool identified and grouped brag types based on travel keywords and destination mentions to give an overview of what people show off about on social media while on holiday.

In Hong Kong, most holidaymakers posted about their trips to Ritz-Carlton and Jumbo Kingdom. Here are the top 5 #travelbrag experiences in Hong Kong:

Rank Top brags
1 Ritz-Carlton
2 Jumbo Kingdom
3 Street markets
4 Rooftop bar
5 Giant Buddha

Views to die for

Hotels.com has found 35,000 brags about Ritz-Carlton Hong Kong. But then, anyone who’s had the chance to treat themselves to a stay at a luxury hotel that’s overlooking the gorgeous Victoria Harbour would post about the experience on their socials. Not to mention the two Michelin-starred restaurants there – a shot taken there is almost a guaranteed “like” magnet. Who wouldn’t brag about it?

As well as luxury indulgences, travelers to Hong Kong are not above digging into some local fare. The second and third places are Jumbo Kingdom and street markets respectively, two very different types of local cuisines, but equally iconic.

Dine on water

A floating fortress in the Aberdeen South Typhoon Shelter, Jumbo Kingdom is easily one of the most unique restaurants in the world, complete with shops and cultural attractions. From start to finish, the Jumbo Kingdom experience has something to offer for Instagram fanatics to document with their phones. The Jumbo Kingdom places second in the list with 10% of the brags.

Street market for everyone

Next up, the street markets are a sight to behold. With long rows of stalls that stretch as far as the eye can see (even if you’re tall), these markets don’t just provide a unique shopping experience, but also make for a great photo opp – especially if you’ve got shopaholic friends. With almost 15,000 brags, Hong Kong street markets take the bronze.

Bragging elsewhere

This travel bragging trend echoes the findings from the recent Hotels.com Mobile Travel Tracker* report, which revealed that 1 in 5 travelers from Hong Kong search social media before their trip to plan the photos they’ll take #inspo. And the average travelling Hongkonger spends more than 62 minutes a day on social media.

As the analysis dives into the behaviours of travelers around the world, here are the top brags found in destinations favoured by Hongkongers:


Rank Top brags
1 Mount Fuji
2 Thunder Gate (Kaminarimo)
3 Rooftop bar


Rank Top brags
1 Shibuya (Ximending)
2 Museum of Contemporary Art
3 Old Town


Rank Top brags
1 Park Hyatt Seoul
2 Ritz Carlton Seoul#
3 Seoul Museum of History



Rank Top brags
1 Rooftop bar
2 Museum of Contemporary Art
3 Wat Arun

Jessica Chuang, Regional Marketing Director of Greater China, Southeast Asia and India from Hotels.com brand, said: “Bragging on social media has become the norm – if you didn’t get social kudos out of it, it didn’t happen! With travel posts being so plentiful on social media, Hongkongers are checking out what others are bragging about, and from where, to get tips for their next trip. This #TravelBrag analysis shows just how diverse travelers are. Whether it’s enjoying rooftop cocktails in Bangkok, checking out Camden Town in London or visiting the mob museum in Vegas, social bragging is out in full force.”

Start planning your next adventure now and head to the Hotels.com Blog to check out the biggest brags from more than 30 destinations. Download the Hotels.com mobile app to choose from hundreds of thousands of places to stay, and brag!

Comment on this Article:

Time limit is exhausted. Please reload CAPTCHA.

Platinium Partnership


Elite Partnership Sponsors


Premier Partnership Sponsors


Official Media Event Partner


Global Travel media endorses the following travel publication