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Travel Industry Embraces Artificial Intelligence

December 8, 2017 Technology No Comments Email Email

Not so long ago, artificial intelligence or AI was considered to be the stuff of Science Fiction.

For some years, we’ve seen artificial intelligence (A.I.) slowly infiltrate industry after industry.

It appears that the travel industry is finally catching up, which is good news, both for the business-side and consumer-side of the industry. But what exactly is happening and what does the future hold for A.I. in this multi-million dollar sector?

“The travel industry is catching up with other industries in terms of modern technology — and A.I. is leading the way. In 2017, a learning algorithm can predict your behaviour better than your spouse based on what you ‘like’ on Facebook,” said Professor Susanne Becken, Director and Professor of Sustainable Tourism, Griffith University.

“Smart technology on phones and apps with smart learning capabilities are commonplace.  Expedia has been using AI technology in their business with the technology now becoming more commonplace across many tourism applications,” Professor Becken continued.

Technology has changed the way we travel, Brisbane-based SponsoredLinX is now focused on using technology, such as artificial intelligence, to cost-effectively extend the reach of digital marketing campaigns to help tourism brands bolster their digital marketing campaigns.

“As travel brands strive to anticipate consumer needs and deliver authentic, relevant experiences for consumers, we’ve seen the opportunity for our clients to leverage Artificial Intelligence (AI) as an extension of their existing campaigns,” says Ben Bradshaw, CEO and Founder, SponsoredLinX.

“Artificial Intelligence in the travel industry is a game-changer.  Chatbots are being used by companies wanting to provide a more interactive customer service experience, but lack the manpower.  Messaging interfaces on travel websites learn and adapt from the virtual conversation to offer the most appropriate information for the customer.

“While the complexity of AI may sound daunting at first, Artificial Intelligence opens an entirely new realm of possibility when it comes to integrating and extracting value from disparate data sources on a massive scale. The ability of AI to automate processes enables brands to work smarter and faster and allows them to focus their time more strategically,” stated Bradshaw.

“While there will always be some fears regarding how AI will affect human jobs and person-to-person interactions, the reality is that we’ve come to a point where modernization is a must,” concluded Ben from SponsoredLinx.

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