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Travel Insurance Direct refreshes with a rebrand

September 8, 2017 Insurance No Comments Email Email

Leading online travel insurance provider, Travel Insurance Direct, today announced a brand refresh; rebranding to TID and revealing a new look across its online platform.  With a focus on targeting a younger audience, the refresh mirrors the provider’s goals of simplifying and innovating the travel insurance process for Australian travellers.

“We’re thrilled to further develop the TID brand, with a new logo and name which reflects our goal to provide customers with smarter insurance and technology,” Kari Taylor, Head of Australia & New Zealand for TID said.

Recognising that insurance is not deemed sexy, the brand has overhauled its look and tone to be more contemporary, fresh and dynamic, essentially becoming a travel buddy in your pocket.

Working with Revolver Capital for market research and South South West for the creative brand design, the team worked to create a new look and feel for TID, across all brand elements including on the site and forthcoming –media assets. Digital and tech aspects of the rebrand were handled in house by the TID team.

As a brand that has always attracted a wide and broad audience, the business has made a tactical decision to speak more directly to a new generation of younger travellers. This has inspired a new, more efficient but informal tone of voice and more dynamic, mobile-friendly style.

Market research also highlighted a need to focus on travellers in the under 30 market, at point of purchase.

“Research tells us that most travellers purchase insurance 24 hours to 7 days out from departure, when they’re just about ready to go. We want to own that point in time, by giving customers insurance that is technology-lead and innovative,” said Kari.

TID will continue to roll out further enhancements to its product and service offering over the next 12 months as part of the refresh.

As one of the first online travel insurance companies to succeed, TID is leaders in the space, at the forefront of product innovation. With tools such as the TripWise app, 24/7 Emergency Hotline and the website being specifically designed to be mobile friendly, travellers can get cover in just a matter of minutes. Everything is designed so travellers have everything they need in a travel insurance provider at your fingertips.

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