Travel Oregon Hosts Tour Operators from Australia and New Zealand for the Inaugural “Oregon Road Rally”
Travel Oregon farewells 22 influential, international tour operators from eight countries on its inaugural Oregon Road Rally which ran April 3-9. Representatives from the key target markets of China, France, Germany, the Netherlands, New Zealand, Australia, United Kingdom and Canada discovered and explored Oregon on a 7-day trek that covered each region of the state.
“We were thrilled to be hosting these key representatives from our primary international markets,” says Teresa O’Neill, Vice President of Global Sales at Travel Oregon. “In 2014 alone, Oregon saw 1.6 million visitors from the participating countries, which generated $400 million in economic impact for the state.”
International tourism plays a huge role in Oregon’s $10.3 billion travel and tourism industry that directly employs more than 101,000 Oregonians; and the revenue for international visitation to Oregon is on the rise, with 2014 seeing nine percent more international visitors over the previous year.
The participating tour operators were seeking out new or additional bookable Oregon itineraries and trip ideas for potential visitors to purchase. Travel Oregon currently works with dozens of tour operators and receptive tour operators around the globe including road rally participants, Flight Centre (NZ) and Qantas Holidays (AU) to inspire international travel to Oregon, leading to enhanced economic impact throughout the state.
“Our team worked closely with the seven Regional Destination Marketing Organizations around the state to create a truly epic Oregon road trip for our special guests,” said O’Neill.
The Oregon Road Rally made key stops along the route including savoring the food carts in Portland, riding dune buggies on the Oregon Coast, experiencing the beauty of Crater Lake National Park, hiking at Smith Rock and Columbia River Gorge waterfalls, exploring Oregon Wine Country, drinking hot chocolate at Timberline Lodge and letting ‘er buck in Pendleton.
The tour operators were encouraged to share their Oregon experience on social media by using the hashtag #OregonRoadRally. Alamo provided the rental car support and many of the flights were sponsored by Delta Air Lines.