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Travel, Rewired: Demeure™ Launches New Multi-Sided Marketplace to Book Trips, List Properties and Trade

September 9, 2013 DESTINATION No Comments Email Email

Today, Demeure announced the launch of its multi-sided marketplace that redefines the way travelers and vacation property owners share and discover unique, authentic travel experiences.

The marketplace is powered by Demeure’s proprietary Marketplace Management System (MMS) that rewires the online travel agent, vacation rental, home exchange and destination club markets and unlocks greater value for both travelers and property owners. The marketplace boasts a portfolio of over 2,300-curated properties and a recently completed equity financing will help the company increase awareness and drive more travelers and property owners to the site to stimulate liquidity in the marketplace.

Starting today, travelers can plug into the new Demeure marketplace to conveniently find and book deals in the company’s curated portfolio of rapidly growing and distinctive properties without needing a membership. The marketplace lets vacation property owners trade empty nights to purchase travel elsewhere in the portfolio, or simply list for cash. Either way this marketplace activity results in great discounts for all participants.

At the core of the new marketplace is Demeure’s MMS which utilizes a proprietary algorithm that assesses several key criteria including seasonality, dates available, value of property and market demand to determine optimal market rates, leading to more value for property owners and assurance for travelers they are paying a market-based price for a unique travel experience. Trading in the marketplace lets vacation property owners put their unused capacity to work as a currency for their own travel and making that capacity available to other travelers at attractive rates. Demeure designed its platform with respect for the privacy of data of the participants in the marketplace, enabling them to maintain control of the use of their information.

“In creating Demeure, we set out to rewire the travel experience and take the best elements of the disparate parts of the current online travel market, enabling significant value creation,” said Peter Schwartz, Chairman and Chief Executive Officer of Demeure. “The new marketplace launched today makes it much easier for travelers and property owners to unlock greater value on both sides of the equation by taking advantage of a unique market-based approach to online travel which underpins the entire experience on the site.”

Additional marketplace services include bi-weekly auctions to manage liquidity and focus demand, and loyalty programs to reward dedicated customers. Customers can book new travel experiences by simply paying a low six percent booking fee for their trip, or sign up for a premium travel plan for $3,995, which includes $1,000 travel rebate. Travelers can add an optional private travel assistant for $195 per trip or $495 per year to plan a customized memorable vacation for you and your family. Vacation property owner plans start at $495 with premium plans starting at $1,495, with a one-time access fee based on property value – and which isn’t paid until Demeure delivers a property booking.

“At the heart of Demeure is our multi-sided marketplace, which epitomizes the values of today’s sharing economy,” states Peter. “Our years of building and refining this marketplace, combined with our curated portfolio, and highly-experienced team of on-the-ground hosts means Demeure customers can expect to easily book amazing, authentic experiences at accurate market prices for their stay.”

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