After receiving a number of customer concerns about taxi wait times, San Diego International Airport began to explore opportunities for providing real-time data to report taxi wait times.
Since perceived wait times varied, the airport researched available systems that would automatically and accurately collect both real-time and historical wait time data to help improve taxi and shuttle van customer waiting times.
The airport, which is the busiest single-runway commercial airport in the United States, selected the BlipTrack solution, from Denmark-based BLIP Systems. The solution is able to monitor taxi queues and provide waiting time information on a historical and real-time basis. With this data, the airport has been able manage and improve the tactical management, to plan more effectively prior to the day and allocate resources more effectively on-the-day.
“We chose the BlipTrack solution because it is a cost effective and reliable solution. With almost a full year of operation, the system has helped identify time periods where taxi passenger wait times exceed 10 minutes, thereby allowing us to assess schedule deficiencies and taxi dispatches,” says David J. Boenitz, Director of Ground Transportation at San Diego International Airport. “The data has greatly helped improve the customer experience by providing us the ability to schedule taxis to be available when needed.”
The sensors at San Diego International Airport are passive and do not work like iBeacons. “BlipTrack sensors automatically, and without interaction from the travelers, detect mobile devices with enabled Bluetooth or Wi-Fi, so the penetration rate is also significantly higher at 40% than with iBeacons at 1%. In order for iBeacons to work as a tool to optimize queue and monitor flow, the technology requires that passengers download a mobile app. However, recent studies show that few travelers download these apps, which significantly affects the penetration rate negatively in order to provide trustworthy data,” explains Christian Bugislaus Carstens, Marketing Manager at BLIP Systems.
“Superior airport management not only ensures premium passenger experience within the airport, but also provides travelers with quick and easy access to transportation—such as taxis—at the end of their journey. We value the long-term cooperation with San Diego International Airport and their professional and innovative approach in using our technology to ensure efficient taxi rank operations and improve the passenger satisfaction,” ends Christian Bugislaus Carstens.
JFK Airport and Brussels Airport have also adopted the solution to improve their taxi rank performance.