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Travelers Now Read Hotel Reviews in a Revolutionary New Way: Meta-Reviews Summarize Everything Said About Hotels

February 8, 2014 Social Media No Comments Email Email

Since launching in late 2013, TrustYou has integrated its Meta-Review solutions and TrustScore into a large number of OTAs, Metasearch sites, GDSs and Destination Marketing Organizations.

The Meta-Review is a text summary derived from a semantic analysis of all reviews worldwide. TheTrustScore represents the overall reputation score for a particular hotel based on all reviews, with newer written reviews carrying more weight than older ones.

“When we evaluated TrustYou’s Meta-Reviews, it was obvious that this will change the search-shop-buy experience for travelers on our site. The presentation of a meaningful trusted summary of a hotel’s reputation in 26 languages is a great advantage to find the best hotel in the least amount of time,” stated Ross Veitch, CEO of Wego.com, a leading Metasearch site in Asia.

The interest and adoption of TrustYou’s Meta-Review solution has been significant. TrustYou quickly won 120 industry partners that are already using or are about to implement TrustYou’s data for 420,000 hotels in order to make the decision process for travelers easier. These include Kayak, Gogobot, CheckinCanada, in the US and Canada; Tengoqueviajar in South America; Wego.com and hotel.jp in Asia; Lastminute, VisitBerlin.de in Europe; Oktogo and Hotelscan in Russia; Ixigo in India and the GDS Sabre Travel Network.

Chris Kroeger, SVP, Sabre Travel Network, about the integration of TrustYou within Sabre: “The TrustYou Sabre Red App provides incredible time saving for agents while giving them a global, comprehensive look at what travelers have said with one simple click. This allows agents to dramatically reduce research time on a hotel’s reputation.”

“Every successful marketplace needs a trusted reputation system. We believe that our independent, trusted Meta-Reviews can achieve this for the travel eco-system,” stated Benjamin Jost, CEO of TrustYou. “By using intelligent big data analysis and semantic technology, we are able to automatically analyze review insights. The comprehensive summary allows travelers to make better decisions in less time.”

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