Travellers Choice today marks a new milestone in the implementation of its digital marketing strategy with the appointment of Swati Vaghjiani as the company’s first Digital Services Supervisor.
Vaghjiani, who originally joined Travellers Choice in February 2015 as a Digital Marketing Coordinator, brings enormous experience to her new role, having worked for more than 11 years’ with digital marketing agencies in Australia and the UK where she consulted to industries as diverse as oil/gas, construction, property and retail.
Immediately before joining Travellers Choice Vaghjiani, a Canadian national who grew up in Alberta and moved to Perth six years ago, was a senior account manager with the Vivid Group (now part of Isobar), a national full-service digital agency specialising in digital marketing, web design and systems integration services.
In her new role, she is responsible for managing the evolution of Travellers Choice’s digital marketing strategy, including the ongoing development of the Travellers Choice website, enhancement of the company’s database marketing system TC Direct, and the creation of additional digital support services for member shareholders.
Travellers Choice Chief Executive Christian Hunter says the decision to create the Digital Services Supervisor role reflects the company’s determination to remain a digital marketing leader in the retail travel sector.
“Travellers Choice has long recognised the potential of digital marketing to cost-effectively drive business to our agents,” says Hunter.
“To be successful, however, companies must continually reinvest and reinvent. One of the key projects we are currently undertaking, for instance, is a major upgrade and redesign of the Travellers Choice corporate website that will make it more mobile-friendly and even more effective at integrating social media, all of which will help channel increased traffic to our individual members.
“Under Swati’s guidance Travellers Choice will continue to conceive and deliver digital marketing services that offer tangible benefits to our member shareholders.”
For further information on Travellers Choice please visit www.travellerschoice.com.au.