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Travellers to Europe ‘may be diverting to Nth America’

July 1, 2015 Destination North America, Headline News No Comments Email Email

egtmedia59Travellers from Asia-Pacific are reducing their stays in Europe significantly.

That’s according to a study by Expedia, drawing on 1400 terabytes of booking data and information from Airlines Reporting Corporation (ARC) on more than 9 billion passenger flights.http://www.eastinhotelsresidences.com/specialoffers-en.html

For July 2015, Expedia forecasts a 14% drop in length of stay (LOS) in Europe by travellers from Asia-Pacific travelling in premium class and a 9% fall in LOS for economy class travellers.

For August 2015, Expedia forecasts a 9% drop in length of stay (LOS) in Europe by travellers from Asia-Pacific travelling in premium class and a 6% fall in LOS for economy class travellers.

A possible reason for this trend, Expedia says, is the Chinese yuan gaining strength against the US dollar. Travellers from China “might be seeking to take advantage of this favourable exchange rate and shift travel plans to North America”.

In support of its theory, Expedia says that LOS on journeys from Asia-Pacific to North America is showing gradual increases overall, peaking at 12% and 14% increases when comparing August 2014 versus August 2015 for premium and economy cabin travel, respectively.

Average LOS for June, July, and August in Asia-Pacific, Europe, and North America for intra-region travel ranges from flat to down between 2014 and 2015, Expedia says.

“One could interpret this data to indicate that travellers are taking shorter trips within their home markets.

“We prefer to think these statistics prove that the world is becoming a more global place with travellers choosing to spend longer portions of their precious vacation time farther away from home.”

Edited by Peter Needham

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