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Travelling Opens up Doors for Romance – With Close to 2/3 from Singapore Hoping for it, Reveals Findings from ZUJI Poll

November 21, 2013 OTA News No Comments Email Email

Today, ZUJI, the region’s leading online travel agent announced the launch of its fresher brand image in addition to the start of a quarterly travel insights report that profiles the habits and preferences of Singapore-based travellers.

The brand re-launch comes following the success of ZUJI throughout Asia Pacific where, since 2002, over 3.5 million trips around the world have been facilitated.

Chua Hui Wan, CEO, ZUJI Singapore explains, “Of the millions of trips around the world that we have enabled over the past decade, ZUJI recognises that trip memories are the best souvenirs. We are passionate about travel and understand what it takes to provide honest value. Our new look campaign and website showcases our enthusiasm for adventure and allows us to inspire travellers to create memorable journeys with us.” Warwick Hotel San Francisco

In addition to the brand’s facelift, ZUJI announced the start of its quarterly ZUJI-dex report that details the Singapore traveller’s preferences obtained by polls, and travel insights based on booking data from ZUJI.

The first ZUJI-dex report, themed the ‘Travel Romance Edition’, polled 749 Singapore-based travellers and revealed some interesting findings:

  • ·         The Maldives (42%) tops the list as the place where couples would most like to ‘renew the love’ with their significant other. In 2013, more than 60% of the bookings made on ZUJI are by couples. A little closer to home, Japan was the destination that came in second raking in 23% of the vote.
  • ·         Men seem to be the more adventurous in starting romantic memories overseas. 1 in 3 men versus 1 in 5 women said they have been involved in a travel romance.
  • ·         2 in every 3 male Singapore travellers actually wish for a travel romance and they’re in good company with the same number of female travellers also open to travel romance.
  • ·         Of the poll participants, nearly a quarter of Singapore based travellers who had a holiday romance met their lifelong partner and ended up marrying.
  • ·         France was voted as the #1 travel romance destination among Singapore travellers. It also happens to be the #2 European flight destination for ZUJI.
  • ·         More than 91% of Singapore based travellers state that they have not gone through heartbreak while on holiday.
  • ·         Singapore female travellers labelled Maldivian men as the third most romantic nationality, behind the French and Italians. For men, 18% rate the Thais as the most romantic. Bangkok is also one of the top destinations ZUJI offers.
  • ·         A trip to Europe has been labelled as the most romantic travel trip idea (58%), followed by staying at a private beach villa that you never leave (39%). In fact, bookings to the UK have increased 24% between 2012 to July 2013 on ZUJI. 

The following travel insights were based on ZUJI booking data from July to September 2013 and revealed that Singaporean travel habits are evolving. A larger number of travellers prefer short haul destinations versus lengthier flights.

  • ·         The top five flight destinations departing from Singapore include (1-5): Hong Kong, Bangkok, Shanghai, Seoul and Taiwan.
  • ·         The top three new flight destinations include (1-3): Sydney, Ho Chi Minh and Xi’an Xianyang.
  • ·         In the battle between long and short haul travel, regional travel triumphs with 78% preferring this over long haul (22%).
  • ·         The top five hotel standalone destinations include (1-5): Hong Kong, Bangkok, Singapore, Taiwan and Tokyo.
  • ·         The top three new hotel destinations include (1-3): Batam, Indonesia; Salzburg, Austria and Dublin, Ireland.
  • ·         Singapore travellers are careful with how they spend their money, with only 26% booking five star accommodation. The majority (49%) booked four star hotels, with 25% booking other forms of lodging.
  • ·         Short trips are most prevalent among Singapore travellers, with the average length of stay only lasting two and a half days. 

Explaining the purpose of the poll, Ms Chua said: “The ZUJI-dex report was developed to provide greater insights into the travel behaviours and preferences of Singapore travellers. The data gathered enables us to get underneath the skin of our consumers and ensure that we are continually creating the best holiday options that enable the start of great travel memories.”

The next quarterly ZUJI-dex report will be announced in February 2014. To celebrate the brand re-launch, travellers can log onto the ZUJI Singapore website and play the brand’s memory card game to stand to win travel discounts and prizes.

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