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Travelodge Hotel Brand Launches New Designs, Signature Bear Claw

September 25, 2013 Hotel News No Comments Email Email

The Travelodge® hotel brand today announced the launch of new room and lobby designs along with its first-ever signature breakfast item, the Travelodge Bear Claw.

Unveiled during the brand’s general session at Wyndham Hotel Group’s 2013 Global Conference here in Las Vegas, all elements from the designs as well as the bear claws are available for purchase by franchisees starting today.

“As one of the world’s most well-known economy hotel brands, we’re constantly looking for ways to enable our hotel owners to provide consumers with an even better hotel experience, and do so in a way that is not only cost effective but ultimately helps drive greater revenues for hotels,” said Mark Young, Travelodge brand senior vice president. “With both our new room and lobby designs, as well as our signature breakfast item, we believe we’re well on our way to accomplishing that.”

Created with the intention of staying true to the Travelodge brand’s west coast heritage while offering a hint of adventure and modern sensibility, the new room and lobby designs were developed in response to requests from current Travelodge owners looking to renovate and enhance their existing properties. Features in both designs include natural woods, rich leather textures, sandstone flooring and seasonal color pallets, all in an effort to create a comfortable retreat for guests. Use of the designs by owners when renovating is optional and available at a cost of $2,000 per room inclusive of case goods and soft goods.

The Travelodge Bear Claw, tested in multiple markets over this past summer and offered in two flavors (apple streusel and cream cheese), provides hotel owners with a high-quality breakfast item that, in addition to complimenting the brand’s signature Bear Bites breakfast, ties-in perfectly with its Sleepy Bear mascot. Although not a required offering at every hotel, the Travelodge Bear Claw is expected to be widely adopted by properties, thanks in part to its low cost and positive consumer feedback.

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