Last year, Travelodge Hotels – one of Australia’s longest-established and most trusted accommodation brands – began a brand-wide refresh that sought to deliver a new class of hotels for the smart traveller.
Marked with a new campaign launching this month, a refresh across most hotels in Australia and New Zealand, has changed the face of Travelodge Hotels, setting an exciting new precedent for the hotel industry, with a promise to be Refreshingly Simple, and a unique hospitality experience.
It’s a hotel that’s designed just the way you really like it, with a down to earth attitude and an honest sense of humour. A conveniently located hotel that is created for the way we live today, without all the unnecessary extras, but with all the parts that make it a comfortable and practical place to stay, from the hearty new breakfast offering, to the standard 11am check-out time, and the comfortable beds, kitchenettes and reliable showers.
Location is key when it comes to Travelodge Hotels’ brand, and now, not only are you guaranteed to be positioned in some of Australia and New Zealand’s most convenient central locations, you can pay for the stay you want, without all the clutter. With new, stylish touches in-room, open lobbies, and Wi-Fi or internet access throughout, Travelodge Hotels are set up for both business travellers looking to set up office and leisure travellers looking to set up a base away from home.
Complete with a new booking experience, which encourages guests to go online for direct reservations at TFEhotels.com/travelodge, there are no booking fees, best rates guaranteed, value-added benefits and earned incentives. Launching with a new look and refreshed offering this month, every Tuesday is also known as Chooseday at Travelodge Hotels. If you book online on TFEhotels.com on any Tuesday you can select from a number of great extras for free, adding to that ‘just the way you like it’ promise. Whether you’d like 2 for 1 breakfast, unlimited free WiFi, a late check-out or 2 for 1 drinks, Travelodge want to personalise your stay and make it more about you.
TFE Hotels Group Director of Marketing, Emma Fraser said, “At Travelodge, location and comfort has always been top of mind, alongside exceptional service from our hotel team. That level of quality and comfort isn’t going anywhere, but what we know guests want is being prioritised, without taking away the superior value and personal service, which our guests have come to expect, all delivered with a fresh dose of humour.
“We want our guests to feel like they created the space themselves, with more of what they want, and less of the things that seem completely pointless. A shower that is just a shower, without the six-body massage jets that flood the bathroom floor. A breakfast that is just that, a break in the fast – with less quinoa and more sausages. Less fuss, and more of what we actually want. It’s Refreshingly Simple.”
With a 40-year heritage in Australia, Travelodge Hotels has consistently met the needs of the savvy business and leisure travellers, looking for comfort, friendly service and excellent value. The refresh program recognises the changing needs of these travellers who want an easy seamless experience that provides value, in a prime location, with an excellent, trusted service and offers the facilities they need.