Travelport a leading Travel Commerce Platform, has announced that Atlyn Forde has become the Regional Head of Destination Marketing in the Digital Media Solutions team, part of its leading Hospitality division.
With over 15 years of marketing experience, Atlyn has held a number of senior management positions and has served as a board member for the Caribbean Tourism Organization. Prior to joining Travelport Atlyn was formerly Director of Marketing for the Saint Lucia Tourist Board, where she was responsible for increasing arrivals from the European markets. Atlyn will play a key role in driving strategies to increase awareness in and encourage Regional, Country & City Tourism Boards within EMEA to embrace Travelport’s latest advertising solutions and technologies in order to reach both B2B travel agents and B2C end travelers.
Anna Au-Yeung, Global Head of Destination Marketing at Travelport, commented: “With her passion for marketing and travel, Atlyn is an outstanding addition to our Digital Media Solutions team. I’m confident she will play an integral part in increasing awareness of the marketing opportunities available to tourism boards and destinations via our travel commerce platform.”