Travelport (NYSE: TVPT), a leading travel commerce platform and Sirena Travel, one of the largest global distribution systems (GDS) in Russia have announced a renewed long-term agreement. It means that Sirena Travel’s significant network of travel agencies, spanning 7,000 locations across Russia and the CIS region, will continue to efficiently and effectively have access to Travelport’s comprehensive travel content.
Sirena Travel offers the Russian travel industry wide-ranging search and booking capabilities, including interlining, electronic ticketing, reporting and payment, all in a streamlined and easy to use workflow. As part of the renewed agreement, Sirena Travel will continue to utilise Travelport’s Universal Application Programming Interface (Universal API). Travelport has adopted an open and flexible approach to development and by connecting to Travelport’s travel commerce platform in this way, Sirena Travel and its affiliated agencies can also work with third parties to build bespoke online booking and other travel software tools to better meet their customers’ needs.
The agreement means that Sirena Travel’s connected agents can also continue to view rich, graphical content and the branded fares and ancillaries from the leading domestic and international airlines, making it easier for them to understand the airline’s full offering, sell its content more effectively and maximise their own revenues.
Mikhail Baskakov, General Director at Sirena Travel, commented: “We have been impressed with Travelport’s innovative technology solutions and our relationship has gone from strength to strength over the past years. The renewal of our agreement is testament to the exceptional service we have come to rely on from Travelport to further grow our business and provides us with a fantastic opportunity to distribute our services even more widely throughout the Russian Federation.”
Gavin Teale, Travelport’s Managing Director for Eastern Europe said: “We are delighted to continue our long-standing relationship with Sirena Travel, which is a key player and our trusted partner in the Russian travel industry. Sirena Travel has acknowledged the investment Travelport has made in its technology, which is enabling it to add value to its business. We look forward to our continued collaboration in the years ahead.”