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TravelRave 2013: Shaping the future of tourism in Asia

October 18, 2013 MICE No Comments Email Email

TravelRave, Asia’s most influential travel trade platform, will return from 21 to 25 October to provide Asia-focused insights and trends that are shaping the future of travel and tourism in the region.

Into its fourth edition, TravelRave is an annual week-long platform of eight travel-related events for travel leaders and professionals from across the industry.

Footsteps in AsiaAt the Asia Travel Leaders Summit (ATLS), a key event under TravelRave, original research and consumer insights on the Asian traveller will be shared. New to the TravelRave calendar this year is the Union of International Associations (UIA)’s Associations Round Table, held for the first time in Asia.

“As Asia Pacific continues to exceed growth expectations, it is increasingly important for travel and tourism professionals from this region to convene and discuss trends and developments, and explore new business opportunities,” says Mr Lionel Yeo, Chief Executive of the Singapore Tourism Board (STB). “This year’s TravelRave promises insights on the Asian consumer based on new research. There will also be pilot initiatives shared by working groups that were formed following previous discussions at the Asia Travel Leaders Summit on talent development. These developments are heartening, and reflect the spirit of collaboration inherent in TravelRave.  We look forward to more of such alliances amongst tourism leaders and professionals.” 

TravelRave will be attended by some of the region’s most influential business leaders and decision makers such as Dr Michael Frenzel, Chairman, Supervisory Board, TUI Deutschland GmbH; Mr Liu Lu, President, Hainan Airlines, China and Mr Deep Kalra, Founder, Group Chairman & Group CEO of MakeMyTrip Limited. 

The shift to Asian consumer-centricity

The UNWTO Tourism Highlights 2013 Edition showed that Asia-Pacific recorded a 7 per cent increase in international arrivals in 2012, the fastest growth across all UNWTO regions. These growth trends spell valuable opportunities for Asia’s travel and tourism industry. Having in-depth knowledge on the evolving travel trends in Asia is thus vital for tourism businesses to capitalise on Asia’s leading position in tourism growth.

The strategic high-level Asia Travel Leaders Summit (ATLS), an intimate dialogue among Asian travel and tourism leaders, will take a close look at the profile of the Asian Millennial Travellers. Touted as the most educated and connected generation in modern history as they hit their peak earning and spending in the next five to ten years, discussions will centre on what it takes to capture this market segment. Original research commissioned by the STB, Visa and McKinsey & Company sharing deeper insights on this segment will be presented at the Summit. Leaders in attendance include Ms Rebecca Wei, Managing Director, Christie’s Asia; Mr Fan Min, Co-Founder, Vice-Chairman of Board and President of International and Mr Tan Hee Teck, President, Genting Singapore.

Asian associations, which play an important role in contributing to the growth of business travel in the region, will also come under the spotlight. The UIA Associations Round Table will focus on the Asian associations’ perspective in a programme curated for the international audience. Taking place in Asia for the first time, the Round Table will feature established players in the associations industry and is expected to build wider and stronger networks in the association community.

“This year, for the first time, the UIA Associations Round Table comes to Asia. Representatives from international associations – professional societies, service organizations, interest groups, charities, and all other types, and active in all fields of human endeavour – are meeting at the inaugural UIA Round Table Asia. During these two days of the Round Table, we will meet, network, enjoy and learn together with other international associations representatives, share experience and knowledge with our colleagues from all over the world, profit from the training provided by senior leaders, and gain practical skills and tools,” says Mr Jacques de Mévius, Secretary-General of the UIA.

ITB Asia, anchor event of TravelRave, will feature a conference programme that includes a panel jointly curated by the World Tourism Organisation (UNWTO), STB and ITB Asia.  Titled ‘Capture the opportunity – insights into emerging Southeast Asia outbound markets’, the panel of experts including Mr Marcio Favilla, Executive Director, Competitiveness, External Relation and Partnerships, UNWTO, will share insights on salient trends of key outbound markets in this diverse region. PhoCusWright Founder Philip Wolf will deliver a keynote speech on the importance of innovation and adaptability.  

ITB Asia also returns with an expanded show and a stronger conference component to meet the changing needs of the travel trade in the region. Messe Berlin (Singapore), the organiser of ITB Asia saw an increased demand for exhibitor space that was completely sold out four months ahead of the event.

“Now in our sixth year, ITB Asia’s consistent efforts to connect exhibitors with top quality buyers and keep partners abreast with the latest industry insights have helped us become a significant event for the Asian travel market. The convergence of industry events during TravelRave has generated valuable synergies, building ITB Asia’s position as a strategic gateway for global travel companies to reach out to this region. We are proud to have been part of TravelRave since its inception and look forward to maintaining this strong partnership over the coming years,” says Mr Nino Gruettke, Executive Director, ITB Asia.

Other TravelRave events will also add different Asian perspectives from various sectors of the travel and tourism industry. The Asia Pacific Tourism Destination Investment Conference (APTDIC), Hotel Technology ConferenceAviation Outlook Asia and Web in Travel Conference will focus on delivering insightful Asia-focused quality content that addresses the opportunities, trends and potential issues faced by the industry.

Talent and leadership development

To address the critical need for the industry to attract and groom the next generation of talent, ATLS will hear from working groups on strategic human capital initiatives and executive development programmes for developing middle management. These working groups, spearheaded by leaders from companies such as Thomas Cook (India) Limited, TAUZIA International Management and Patina Hotels & Resorts, were convened following last year’s conversations on talent and leadership.

In addition, the STB and Messe Berlin are partnering Nanyang Technological University Tourism and Hospitality Club to organise a half-day conference entitled ‘Future Leaders- Building Quality Tourism Careers’, aimed at cultivating future talent for the travel and tourism industry in Singapore. 

Enhancing business opportunities through cross-event networking

Beyond the exhibition and conferences, delegates can also look forward to cross-event networking sessions in an informal setting.

A special highlight of TravelRave is the TravelRave Leaders Gala to be held at Gardens by the Bay on 22 October.  Celebrating distinguished Asian travel leadership, the by-invitation Gala will feature highlights of the ATLS and “The CNBC Conversation” with Ho Kwon Ping, Executive Chairman, Banyan Tree Holdings. The evening culminates in the presentation of the CNBC 2013 Travel Business Leader Award Asia Pacific (TBLA). CNBC’s TBLA recognizes the business leader who has demonstrated leadership excellence in the travel and tourism industry. For the first time, attendees will also have the chance to enjoy uniquely Singaporean flavours created by Gastrogig, Singapore’s first pop-up restaurant.

Adding to the celebration is the Singapore Experience Awards (SEA) on 21 October, the most prestigious awards in Singapore’s tourism sector, and TravelRave’s official cross-event networking session, the Rave On! TravelRave Party on 23 October at Bacchanalia.

For convenient access to information on the TravelRave programme, speakers and event location, delegates are encouraged to download the TravelRave mobile application from iTunes or Android stores. Delegates are also invited to visit the TravelRave Corner located at Concourse 3 at Suntec City Convention Centre from 23 – 25 October (9am – 6pm).

For more updates, please visit or join in the discussions @TravelRaveSG on Twitter and the TravelRave group in LinkedIn.

Annex – TravelRave 2013 Events 

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