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Traveltek Appoints Mal Barritt As CEO To Lead Global Expansion Strategy

June 5, 2019 Appointments / Movers & Shakers No Comments Email Email

Mal will join from luxury travel company ITC Travel Group and take up post in August. A seasoned travel professional, Mal boasts over 26 years in the industry. Prior to ITC, he co-founded WTH UK Ltd which operates well-known travel brands Cruise118.com, SixStarCruises.co.uk and RiverVoyages.com. He’s also held senior leadership roles at Destinology, Thomas Cook/MyTravel and Gold Medal, and has forged a formidable reputation as a results-driven, client-focused leader with strong strategic insight.

Traveltek already has an impressive client roster, with some of the industry’s biggest names utilising its award-winning reservation platform to manage their travel portfolios. And while it’s still pursuing an ambitious global expansion plan, the focus at HQ is currently on improving its core product, enhancing the service and support offered to clients and on the development of a new, industry-first solution, due to launch later this year; all things which Mal will now take forward.

“I’m absolutely delighted to be joining Traveltek at what is undoubtedly a crucial time in the company’s development,” Mal commented. “Traveltek is renowned for its product, which revolutionised the way that travel is sold.

“In fact, the platform in itself was one of the main draws for me in taking up the post. The company managed to capitalise on an early mover advantage and the journey it’s been on since then is extremely impressive. The team that came before me – many of whom are still there – have built up a really strong foundation. The job for me now is to build on that and to help grow the business by bringing this technology to a wider, global audience.

“That said, it’s not only about growth. It’s about improving things for our existing customers too. I’m deeply passionate about service delivery. I firmly believe that customers should be at the heart of everything we do. So, one of my key focusses initially will be to ensure that we’re delivering consistently high levels of service and support and on improving the deployment of the product, wherever possible, too. I have a great team around me and I’m really looking forward to taking up the mantle and being part of the company’s next chapter.”

Traveltek has undergone a sizeable transformation in the last twelve months, firstly with the appointment of new Chief Commercial Officer, Cressida Sergeant, followed by a new Chief Operating Officer, Phil Astall. The company also welcomed aboard a new Chairman, Chris Noblet, who has a wealth of experience in scaling software businesses. Mal’s appointment completes this management re-structure and the company is now fully armed with a new and formidable driving force.

“I’m delighted that Mal is joining us,” said Chris Noblet, Chairman. “Given his extensive industry experience and proven track record, he makes an excellent addition to what is now an extremely solid team.”

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