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TRAVLR boosts executive team with two senior recruits in preparation to transform travel tech

March 2, 2018 Appointments No Comments Email Email

Aussie travel technology start-up, TRAVLR, is thrilled to announce the immediate appointment of two new senior recruits in Geoff Stringer as Chief Operating Officer and Stuart Rowe as Chief Technology Officer, to its executive leadership team.

Both senior appointments bring with them a wealth of experience in the travel and tech start-up sectors to Melbourne-based travel technology platform, TRAVLR, founded by Simon and Lani te Hennepe the creators of The Bali Bible.

The move comes as TRAVLR prepares for rapid expansion into global destinations and gears up to launch a first of its kind platform in the tech-travel sector.

Stringer, a veteran of the global travel industry having spent eighteen years with Lonely Planet and most recently as Operations Director at Sensis, will lead the operational, financial and expansion aspects of the TRAVLR business, providing leadership globally from TRAVLR’s head office based in Melbourne.

A respected technical leader and entrepreneur with a passion for solving complex technology problems and accelerating start-ups, Stuart Rowe is an expert in transforming traditional business models and will lead the technical team for TRAVLR following success at start-ups including 1FORM, Fillr and Pop.

The appointment of Stringer and Rowe comes at a pivotal time in the TRAVLR business with ambitious goals and plans for expansion and disruption of the travel tech market, recently securing a $5 million capital raise from prominent New Zealand tourism leaders.

Co-Founder and CEO of TRAVLR, Simon te Hennepe said he is thrilled to have both Stringer and Rowe join the team and is pleased to have their expertise, knowledge and sound understanding of what’s required to transform the category.

“Geoff brings a unique skillset to our core team and a long history in the travel sector that compliments the TRAVLR team, allowing us to accelerate our growth plans,” he said.

“Stringer was instrumental in the digital transformations at both Lonely Planet and Sensis. Our coming expansion into new destinations will mean he will be critical in taking TRAVLR to the next level quickly and successfully with a robust executive team,” said te-Hennepe.

“Equally, Rowe will be instrumental in amplifying the role technology plays in the business, further pushing us to be best in class with a seamless user experience,” he said.

Impressed by the success of The Bali Bible platform and keen to sink his teeth into the travel-tech sector, Rowe says the move to TRAVLR is an exciting one.

“The exciting thing about TRAVLR is how we’re taking the role of technology in travel to the next level. Right now travellers globally aren’t seeing the full benefit of how tech can really enhance and enable the travel process at every stage. Our plans to incorporate machine learning, artificial intelligence, augmented reality and blockchain into travel will mean we significantly transform and improve the process for our travellers.”

Likewise, travel veteran Stringer sees the opportunity that TRAVLR is seizing.

“I’m really excited to be joining the TRAVLR team. With a strong history through its bootstrapping phase, and the recent Series A funding, TRAVLR is perfectly positioned to transform the global travel industry through the entire travel cycle,” he said. In 2018 TRAVLR plans to launch into new destinations including New Zealand, Fiji, Indonesia, Sri Lanka and Dubai.

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