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July 11, 2019 OTA News No Comments Email Email, Ctrip Group’s global brand, signed a strategic agreement with Hotel Shilla in Seoul. Hotel Shilla has been one of South Korea’s leaders in hospitality for over 40 years.   

Boojin Lee, President & CEO Hotel ShillaJane Sun, CEO Ctrip Group

In the Memorandum Of Understanding (MOU) signed today, and Hotel Shilla agreed to enhance their partnership with the purpose of mutual development and invigorating the tourism industry in Asia. and Hotel Shilla will cooperate to develop and supply high level travel products and services that will include additional value for travelers. Together they will endeavor in cooperative projects to contribute to the development of the tourism industry and will execute various activities to promote the exchange of information.

“We are delighted to be working with Hotel Shilla and look forward to cooperate to provide better services for our customers all across Asia. With the upcoming new hotel openings, we deem there will be many opportunities to offer a world-class hospitality experience for members” said Lynn Qu, Vice President,

“With our travel retail and hotel business, we are eager to find ways of enriching travelers experiences. is available in 19 different languages across 23 regions which enables us to provide our services to a wide customer base. Through’s seamless one-stop shop booking experience and 24/7 customer support, we can guarantee our guests will be taken care of before, during and after their travels” said Ilho Seo, Director, Hotel Shilla.

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