Tripadvisor & Ana Run Customized Content Campaign To Encourage Global Travellers To Experience More Of Japan
TripAdvisor®, the world’s largest travel site*, today announced a global online campaign with All Nippon Airways’ (ANA) to drive inbound travel to Japan.
The campaign utilizes trending data by TripAdvisor in 14 countries and aims to raise traveler interest in visiting more of Japan’s regional cities. This is the first time TripAdvisor’s trending data will be utilized for an online campaign.
Designed specifically for ANA, the “Experience Japan” landing page by TripAdvisor enables users in each country to see what other users think are the most popular attractions, hotels and restaurants in the city of their choice. This dynamic content changes based on visitor numbers and review counts and can be viewed by what is trending within the timeframes of 24 hours, 7 days or 30 days.
“Planning travel to Japan can sometimes seem daunting when you aren’t familiar with the language,” said Cindy Tan, VP, Display for Asia Pacific. “We are excited to work with ANA on this campaign to empower travelers with knowledge that can help them plan and book their travel in advance, and to find the hidden gems in Japan’s many cities.”
Said Ryoichi Yoshida, Vice President, Market Communication, Marketing, ANA, “This campaign is very special – there is so much that Japan has to offer beyond the usual key cities and we are excited to be able to reach out to travelers through TripAdvisor to help them plan their perfect trip.”
Users will be able to view ANA domestic flight maps that show routes to other Japanese cities from Tokyo, Osaka, Nagoya, and Fukuoka – and be able to book a special “ANA Experience Fare” at JPY 10,800 (US$90.50) one way.
The “Experience Japan” campaign will run from September 1st 2015 – March 31st 2016 and will be available to TripAdvisor users in 14 countries, including United States, Canada, United Kingdom, France, Germany, China, Hong Kong, Taiwan, Korea, Thailand, Singapore, Indonesia, Vietnam and the Philippines.
URLs for each regions
United Kingdom www.tripadvisor.co.uk/ExperienceJapan
Hong Kong www.tripadvisor.co.uk/ExperienceJapanHK