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Tripadvisor Announces Additions to Its Subscription Products for Businesses: Launches Enhanced Features for Accommodations and Introduces New Subscription Product for Restaurants

January 23, 2017 OTA News No Comments Email Email

TripAdvisor® today announced additions to its subscription products, enabling accommodations and restaurants to attract, engage and influence customers. Developed to reflect the specific needs of accommodation and restaurant businesses, these new products allow subscribers to access industry-leading tools to help them capitalise on all the ways TripAdvisor drives value for their business, as well as harnessing the Network Effect of working with the world’s largest travel site.*

Accommodation businesses can now subscribe to Business Advantage, an enhanced set of features that empowers them to better market themselves, impact booking decisions, differentiate from competitors, and measure and better build their online reputation.

Additionally, the newly-released TripAdvisor Premium for Restaurants subscription product will give millions of restaurant businesses the opportunity to gain a competitive edge with exclusive access to powerful, subscriber-only features.

“Providing a business with the opportunity to improve its content and customise its presence on TripAdvisor helps partners better understand and engage with their customers,” said Robin Ingle, senior vice president, global sales, TripAdvisor. “Research shows that more proactive management of a business’s presence on TripAdvisor, combined with frequent interaction with the data and insights we provide to our subscriber partners in the Management Center, deepens engagement and drives increased revenue for a business.[1] We’ve designed these new subscription services to help our partners fully leverage the benefits that are possible when working with TripAdvisor.”

Recent studies indicated that accommodations and restaurants that engage with TripAdvisor see stronger performance in their business metrics, including increased customer satisfaction and even stronger revenue growth – each of which can be attributed to the Network Effect.  In simple terms, network effect occurs when a product or a service becomes more beneficial to its users as more people use it. In other words, it is avirtuous circle of growth where more and better reviews lead to more customers who then deliver more reviews.  Business Advantage and TripAdvisor Premium for Restaurants have been designed to help accommodations and restaurants attract, engage and influence their customers – effectively amplifying the virtuous circle and driving improved results.

Business Advantage Features

For accommodations, features available for Business Advantage subscribers include:

  • Favourite Reviews: : The opportunity to inspire potential guests by showcasing a great recent customer review and labelling it as “Hotel’s Favourite Review” near the top of the accommodation’s property page.
  • Favourite Photos: Accommodations can highlight their best photos to inspire and motivate potential guests to choose them.
  • Cover Photos: Subscribers can present their properties the way they want potential guests to see them by selecting which photo to use as a cover to each one of their TripAdvisor albums.
  • Enhanced Analytics Suite: With extensive traveller, engagement, and competitor data, the new Analytics Suite empowers subscribers to make informed decisions about how to market to potential customers, enhance guest experiences and manage their online reputations.

These new features are in addition to the classic features that were previously available to Business Listings subscribers, including Contact Details, Special Offers, Announcements and Mobile Click-to-Call.

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