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TripAdvisor, the world’s largest travel platform, has launched TripAdvisor Media Manager – a new self-serve platform which it says will empower small and medium sized businesses and agencies to control their own cross-platform advertising campaigns on TripAdvisor.

TripAdvisor Media Manager is available to global advertisers, supporting more than 15 currencies, and offers a wide variety of targeting options to reach their core customers.

The launch of TripAdvisor Media Manager in the US yesterday follows the introduction of a suite of new-to-market advertising services designed to enable tourism and non-endemic advertisers to reach more relevant, high-intent audiences on and off the TripAdvisor platform.

TripAdvisor says its Media Manager enables advertisers to leverage proprietary turnkey audience segments to easily conduct business without friction, regardless of program goals.

“We’re excited to enable local and small businesses to easily and quickly create and upload their own campaigns that they can push live on TripAdvisor in a streamlined way,” said Christine Maguire, TripAdvisor’s vice president, advertising revenue.

“The real benefit is the ability to quickly grow a business by reaching nearly 460 million loyal, engaged and connected travellers who want to hear from brands that are relevant to them.”

The new development is designed to help individual suppliers, niche partners and advertisers reach qualified audiences. Businesses can ensure their content reaches consumers through three targeting options: user location, browsed destinations or recent travel planning activities on TripAdvisor.

The intuitive, automated platform lets advertisers upload their own creative for fast TripAdvisor review and approval. The native listing format enables advertisers to build their ads directly in-platform to seamlessly fit in with the TripAdvisor mobile experience. Advertisers can set their own campaign budget and schedule, and then monitor results and adjust as needed in a real-time dashboard.