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TripAdvisor Study Shows More Global Travellers Plan to Visit Australasia in 2015; 62% of hoteliers upbeat on profits in 2014

September 12, 2013 Social Media No Comments Email Email

TripAdvisor®, the world’s largest travel site, today announced the results of the world’s largest accommodation and travellers’ survey¹ – the TripBarometer by TripAdvisor. 

PanvimanThe survey reveals the leading travel and hospitality industry trends, according to over 19,000 travellers and over 10,000 accommodation business owners around the world. TripAdvisor conducts this study amongst its users twice a year, and the results are analysed independently by research firm Edelman Berland.

“If the travel plans of Australians and travellers worldwide are a guide to the economic future, then 2015 looks like it could be a prosperous year for the international inbound tourism markets,” said Julio Bruno, Global VP of Sales, TripAdvisor for Business.

“In 2014, travellers from every region worldwide plan to travel mostly within their home market. In 2015, travellers in almost all regions plan to spread their wings to international destinations. Australian hoteliers and the Australian tourism industry stand to be a big beneficiary because significantly more travellers from major regions plan to visit Australasia in 2015,” Mr Bruno said.


  • More than one-third of Australians (37%) plan on increasing their travel spend in 2014; 35% plan on spending the same; but 28% plan to spend less
  • 87% of Australians are willing to make sacrifices for holidays. The top 3 activities they are willing to sacrifice are nights out (57%), meals out (51%), and clothes etc. (42%).
  • 62% of Australian hoteliers are optimistic about profitability in 2014 (67% globally)
  • More travellers from Europe, North America and the Middle East plan to visit Australasia in 2015 

For the Australian infographic and global findings please visit:

To download a PDF of the Australian infographic or global TripBarometer findings click here

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