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TripAdvisor’s Viator develops program for travel agents

October 4, 2017 Headline News No Comments Email Email

Viator, the Australian-developed travel and tours provider acquired by TripAdvisor three years ago, has launched a program specifically for agents which it says pays 8% commission and provides instant access to more than 70,000 commissionable tours and attractions.

The product line-up available through Viator’s Travel Agent Program (TAP) includes TripAdvisor and Viator’s VIP, Exclusive and Skip the Line offerings, all in multiple currencies.

Host agencies and independent agents can register and book direct through Viator, with monthly reporting, the company says.

“Sign up now and earn 8% commissions on all tours and activities you sell on our Travel Agent booking site. You’ll get paid monthly and enjoy robust reporting to help you manage your bookings and earnings.”

Agents can register independently or create an agency account. “Either way, there are never any signup costs, recurring fees, or hidden charges.”

Viator’s head of growth, Ben Drew, said the development would give agents “direct access to the world’s largest collection of attractions and tours” and would help agents around the world grow their businesses.

“While most platforms cater to the end-user or traveller, we’ve designed TAP specifically for travel agents and their businesses.

“For the first time, agents will have direct access to the world’s largest collection of attractions and tours, and we’re working to make their booking experience seamless. We’ll collect and incorporate feedback from early adopters as we continue to evolve the program and, ultimately, help agents around the world grow their businesses.”

Agent subscribers gain access to a resource centre with tips and information on agent training, product knowledge development and destination guides.

Viator says agents can join without any fees or restrictions to book as an individual, a host agency, or member of host agency and receive direct commission from Viator, without third-party payment distribution.

Viator was originally founded in 1995 by a couple of Aussies in Sydney as a technology firm, building websites for other travel companies. TripAdvisor bought it for about USD 200 million in August 2014. As a leading seller of tours online, Viator offers a vast number of options selected for various destinations, from walking tours to whale-watching trips.

Written by Peter Needham

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