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Tripleseat Captures Half A Billion Dollars in Private Dining and Event Business Leads

April 17, 2014 Tech No Comments Email Email

Tripleseat, a cloud-based Sales and Event Management application for Event Managers of Restaurants, Hotels and Unique Venues has announced they have recently achieved the milestone of capturing and delivering $500 million in Private Dining and Event leads to their customers.

With the Private Dining and Special Events growing rapidly, Tripleseat provides the edge Event Sales Managers need in this competitive market.

Founded in 2008, Tripleseat is helping 6,000+ Sales and Event Managers in 750 venues manage over a $1 Billion in Private Dining and Special Events in cities like New York, Boston, New Orleans, San Francisco, and Chicago. Jonathan Morse, a former Event Sales Manager himself, founded Tripleseat after he realized that restaurants, hotels and unique venues were still using paper and pen to manage their event business. The result has been chaotic events, lost sales and not enough time to grow the business. Morse explained that private parties and events represents over 30% of a restaurant’s revenue but it requires a coordinated sales effort to be successful.

“I knew that the event planning process and booking of new business was broken after I witnessed how Event Sales Managers were managing their events,” said Morse. “The event and catering business is a $26 billion a year industry and it is being run on post it notes and ad hoc technology. To fix the problem, I had to develop a easy-to-use, no hardware/software solution that was fast and intuitive.”

Morse determined that the planning and booking process had to be streamlined without complicated software or having to suffer through a steep learning curve. The result was Tripleseat, a web based sales and event application that can capture and deliver leads while simplifying the booking and planning of events, ranging from large conferences to private dining affairs.

Claudie Newman,Private Event Manager of the E+O Trading Company in San Francisco agreed. According to Newman, “Tripleseat has enhanced my ability to service customers fast and efficiently with all of the tools right at my fingertips. The integrated system stores all of the past client data and has helped me reduce paperwork and focus on sales.”

Tripleseat saves time and sanity by streamlining the booking and event planning process. By keeping track of all the little details, Tripleseat makes it possible to offer better service, increasing repeat business and referrals. The web application can easily integrate with existing websites and social media channels to make the capturing of leads and request for proposals a breeze.

With the muscle of a comprehensive CRM tool specially designed for the restaurant and hotel industry, Tripleseat provides an elegant but powerful web application for busy venue managers at a manageable cost.

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