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Tru by Hilton Touches Down in Three New States

March 5, 2018 Hotel Openings No Comments Email Email

Hilton’s midscale hotel brand, Tru by Hilton, expanded its footprint to three new states with its latest property openings in Garland, Texas, Farmville, Virginia, and Cedar Rapids, Iowa. Since opening its first property less than a year ago, Tru by Hilton has championed a truly authentic experience for guests who share a zest-for-life mindset and desire to explore the local events and attractions around their hotel.

“When we first concepted Tru by Hilton, we understood the challenge of delivering a consistent product across a franchise brand while offering that tailored experience our guests are seeking and expecting,” said Alexandra Jaritz, global head, Tru by Hilton. “We know today’s travelers enjoy taking in local sights and activities, so we strive to provide those opportunities both inside and outside of our hotels, from the unique murals in our lobby to local recommendations of things to do and see provided by our team members.”

To infuse character and a sense of place into each Tru by Hilton, all properties feature a mural as the focal point of the lobby, designed specifically for that location with input from the general manager. For recommendations of things to do and places to eat, guests can check out the “Tru-ly” local engagement wall situated near the elevator banks, where Tru by Hilton team members and guests leave suggestions of their favorite restaurants, attractions and activities. Tru by Hilton guests can also enjoy gourmet snacks and beverages from regional brands — including single-serve beer and wine — available 24/7 in the “Eat. & Sip.” market located in the heart of the lobby.

The three new properties represent the first Tru by Hilton hotels in Texas, Virginia and Iowa.

The 91-room Tru by Hilton Garland Richardson, developed by CS Euless Hospitality LLC, offers guests convenient access to Hawaiian Falls Water Park, Richardson Technology Corridor and Curtis Culwell Event Center in Garland, Texas.
The 106-room Tru by Hilton Farmville, developed by Farmville Hotel Partners LLC, and managed by Kalyan Hospitality, is nestled between Longwood University and Hampden-Sydney College in Farmville, Virginia.
The 82-room Tru by Hilton Cedar Rapids Westdale, developed by Westdale Hotel Associates, LLC, and managed by Kinseth Hospitality Companies, allows guests to enjoy shopping and dining with easy access to the neighboring Westdale Mall Complex, just miles from downtown Cedar Rapids, Iowa.
Tru by Hilton is part of Hilton Honors, the award-winning guest-loyalty program for Hilton’s 14 distinct hotel brands. Hilton Honors members who book directly through preferred Hilton channels save time and money, and gain instant access to the benefits they care about most, such as an exclusive member discount, free Wi-Fi and a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay. Members can also redeem their Points for free nights, to gain access to unique events through the Hilton Honors auction platform or to make purchases at with Amazon Shop with Points.

More information about Tru by Hilton can be found at Media may access high-resolution renderings and more by visiting

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