Jointly organized by the Taipei Association of Travel Agents and Top Link International Exhibition Co., the Taipei Tourism Exposition (2015 TTE) was the focal point of Taiwan tourism exhibitions for the first half of this year.
Having accumulated eight consecutive years of experience, it broke last year’s groundbreaking record of 250,000 visitors, plus garnered innumerable business opportunities for the tourism industry. This year (2015), the show was held in grand display from May 22-25 at the Taipei World Trade Center Hall 1.
In response to market demand, the 2015 Taipei Tourism Expo (TTE) added two categories: Foreign Tourism and Le Tour Taiwan. These integrated cultural experiences and green tourism with touristy elements such as food, shopping, leisure, and ecology. Externally, the themes were developed to lead visitors to Taiwan toward experiencing the beauty of our land; internally, they promoted the regional characteristics of local tourism, allowing the quality and mass of Taiwan’s tourism industry to advance together, thus enhancing Taiwan’s tourism value.
The expo featured five major categories, besides the newly added Foreign Tourism and Le Tour Taiwan, the other three were Brand Hotels, Souvenirs and Local Specialties, and Cross-Strait Tourism for a total of up to 450 exhibitors and 1200 booths, reaching an unprecedented scale. The expo also featured tourism forums, product briefs, national art and cultural exhibitions, and sharing sessions by travel pros — all aimed at consolidating intellectual, informative, and sales functions into a multi-functional travel fair.
In recent years, “green tourism” has gradually become a novel way of modern travel, wherein travelers are able to encounter culture and ecology in the spirit of reducing carbon emissions, such as bicycle tourism. Taiwan island is encircled by beautiful bike paths. Small towns and large cities all have cultivated bicycle paths, affording sports lovers the leisure and fun of outdoor travel. Several domestic tourism companies aim at the development of green tourism trends, combining a number of outdoor programs with travel, providing recreational and environmentally-friendly attractions and accommodations, allowing travelers to savor local cultures and nature, or involve public welfare, education, and other activities. The green trend propels the industry to get creative with green concepts, discover novel ways to approach tourist attractions, and unveil the diversity and charm of traveling, generating million-dollar value green business opportunities.
In 2014, 11.84 million people traveled abroad and 9.91 million people came to Taiwan, both numbers reaching a record high. In the area of tourism benefits, the year garnered tourism foreign exchange earnings of an estimated NTD437 billion. The Tourism Bureau, ministries, cities, counties, and industry have worked together to promote Taiwan’s tourism, allowing Taiwan to once again generate powerful new forces in the economy. In recent years, deregulation of Taiwan’s visa policy, jointly with the promotion of low-cost airlines, facilitated the increase of international flights and cruise visits, whereupon a new wave of tourism trends that could promote the development of the tourism market can be anticipated.
For more information, please visit the website at www.tte.tw