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TTNQ delivers healthy annual report

October 30, 2013 Destination Global No Comments Email Email

Australia’s best performing international destination with the strongest growth in market share, $6.7 million in partnership investment and remaining on track for the ambitious 2015 tourism growth strategy are among the impressive outcomes Tourism Tropical North Queensland delivered in 2012-2013.

Tourism Tropical North Queensland Chief Executive Officer Rob Giason delivered his ninth and final Annual Report to members at the Annual General Meeting held at the Shangri-La Hotel Cairns on Tuesday, October 29.

“Our region’s $7 million-a-day tourism industry ended the 2012-2013 financial year on a strong footing with positive signs for future growth including several multi-million dollar tourism projects underway in the region,” he said.

Rob Giason

Rob Giason

As well as strong visitor numbers and a growing market share, TTNQ has achieved a number of milestones including signing Memorandums of Understanding with the five Local Tourism Organisations, obtaining a record level of investment from partners, and delivering the region’s Hero Experiences to give Tropical North Queensland a competitive edge.”

Chairman Stephen Gregg said TTNQ’s target of increasing visitor expenditure in the region by $1 billion to $3.2 billion by 2015 was on track with an additional $400 million in export dollars achieved since the start of the journey to grow tourism’s value.

“TTNQ has enjoyed double digit growth in six of our seven key international markets taking our share of international holiday visitors to 22 per cent of those visiting Australia and 46 per cent of those travelling to Queensland,” he said.

Mr Giason said aviation growth had been positive with domestic seat capacity increasing by 6 per cent to more than 2 million seats, the trial of direct seasonal flights to China and the announcement of increased services to Japan and New Zealand.

“Our events strategy has seen the maturity of existing events like the Ironman Cairns and new events such as the Great Barrier Reef Masters Games announced for our region.

“Media activity has been enormous with more than $33 million worth of domestic media coverage as a result of campaigns and famils, while the total solar eclipse alone generated more than $31 million in domestic and international exposure.

“Our ability to work in partnership with both government and the private sector allowed TTNQ to attract an outstanding $6.7 million level of partnership investment. We leveraged this figure even further with co-operative industry support to deliver marketing campaigns to the value of $11 million.

“This extraordinary achievement is a direct credit to my team of professionals who have maintained, developed and nurtured our marketing partnerships.”

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