Turkish Airlines announced today that it has been awarded the “Your Favorite” YouTube ad of the past decade with its selfie shootout video, as part of YouTube’s 10 years of great branded videos. The ad was developed by Crispin Porter + Bogusky.
The ad, Kobe vs. Messi: The Selfie Shootout, has received more than 140 million views on YouTube. The spot was a follow up to the 2012 Legends on Board campaign. The video features two of the world’s biggest sports superstars, Kobe Bryant and Lionel Messi, in a face-off game for selfie supremacy. The combination of the selfie trend along with well-known superstars who showcase just a few destinations where Turkish Airlines travels to across the globe, resulted in the ad becoming an instant hit, receiving 25 million views within the first three days.
“This YouTube ad was about increasing awareness that Turkish Airlines serves more countries than any other carrier. For U.S. travelers this means, one-stop connections from our seven U.S. gateways through our hub in Istanbul to 260 global destinations,” said Zeki Cukur, Senior Vice President, Corporate Communications at Turkish Airlines. “Kobe and Messi did a fantastic job of allowing us to highlight the fact that no other airline offers this type of access to destinations around the world for U.S. travelers.”