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U.S. Travel: DOT Airfare Rule Moves Debate in Right Direction

May 27, 2014 Destination North America No Comments Email Email

U.S. Travel Association President and CEO Roger Dow issued the following statement on the Department of Transportation’s (DOT) move to require greater disclosure of add-on costs in airline ticket prices:

“Though it will be much discussed and seems favorable to the consumer, the DOT’s proposed rule on ticket price disclosures does not bring the issue to a close. There are still multiple bills in Congress that could affect how ticket sellers structure their advertised pricing.

“The DOT proposal certainly fuels a valuable debate on an issue that is critical for travel consumers, and therefore for the entire economy: what, exactly, constitutes pricing transparency? Consumers have indicated that they are concerned first and foremost with the bottom-line price of flying. Airlines favor a pricing structure that spotlights how taxes and fees affect baseline pricing, and they have a point. Whatever the policy outcome here, we believe the policy solution enables consumers to make the most informed possible decision about their travel purchasing.

“The policy we support will encompass these core principles: One, transparency, so consumers can clearly see all of what they’re paying for. Two, value, so consumers are assured that the dollars they spend are coming back to them in the form of services and amenities. Three, efficiency, so that the travel experience is free of hassles at every stage, from when a traveler purchases their ticket online to when they step out to the curb at their destination.”

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