Ramesh Marwah was appointed as the Chief Executive Officer (CEO) of the United Federation of Travel Agents Associations (UFTAA) in October 2016, just ahead of the Association’s Golden Jubilee celebrations. With roughly 40-years of experience, Marwah brings with him a strong background of the aviation industry. He has also served with an Italian destination management company (DMC) and global online travel agencies (OTA) Marwah is committed to making UFTAA a worldwide stage for information and to be the first purpose of contact when any issue crops up.
In conversation with Punam Mohandas for Global Travel Media:
The Association has just completed its glorious Golden Jubilee. What course do you plan to chart for 2017?
Your background is mainly that of aviation. Do you foresee any challenges in understanding other industry requirements?
I have been part of the same Industry…like the other side of the coin. I understand the industry requirements quite well
The Association unites travel agents from all corners of the globe. Nonetheless, do you think they fully utilise – and maximise – the benefits the UFTAA membership can provide?
That’s one of the important messages being passed around, that the global platform and enormous opportunities provided by UFTAA can work wonders for Member Associations and Affiliate Members alike.
What specific challenges do you perceive ahead in terms of global (agent) collaborations and alliances?
Addressing pain areas that impact the livelihood of members in the shortest possible time, as well as the addition of values and business opportunities for the members.
Apart from the existing training programmes with IATA, how else do you reckon you can leverage the relationship with this body for the benefit of the global tourism industry?
Education and Training still remains an utmost need for our industry globally. A well co-ordinated and structured approach will greatly help in this.
What strategies does UFTAA plan to employ in pursuing membership from the hospitality and MICE sectors?
As we take the next step to connect ‘Buyers and Sellers’ in promoting tourism amongst our membership, hospitality and MICE operators will find it hard to stay away.
‘Sustainable Tourism’ is a term that is being tossed around nowadays, however, what active measures does/will UFTAA take to ensure travel and tourism is indeed sustainable as also eco-friendly?
We will do everything possible to spread the message through our communication channels and support ‘Responsible Tourism.’
How do you hope to improve effective communication with your stakeholders?
‘Effective and Efficient’ communication with focus on TAT (Turn Around Time) will be followed strictly.
Written by : Punam Mohandas