Using search volume data from Google, travel website, The Tourist Trail has published a list of the top 20 most searched for UK attractions in 2018, and the results may surprise you.Whilst over half of the top 20 attractions were based in London, the top spot went to an attraction much further outside the capital. In fact, only two out of the top five went to London attractions, with the number one spot going to Alton Towers theme park in Staffordshire.
Since opening in 1980, Alton Towers has evolved into a large resort with a range of attractions, including a theme park, a waterpark, several hotels, and even a spa.
Perhaps, it is this ability to evolve to meet market demand that has helped Alton Towers to secure its place as the number one most searched for UK attraction of 2018.
You can read the full list, as well as details of what to expect from each attraction in 2019 on The Tourist Trail website (https://www.thetouristtrail.org/blog/attraction/these-were-the-top-20-most-popular-tourist-attractions-in-2018/).
Further Information:
Full article available at: https://www.thetouristtrail.org/blog/attraction/these-were-the-top-20-most-popular-tourist-attractions-in-2018/
Data Source: Exact match searches on Google from within the UK during the period 1st January 2018 – December 31st, 2018.
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