Global payments company launches gift-with-purchase promotions in Kuala Lumpur, Penang and Langkawi airports.
UnionPay Cardholders will have a chance to own intricate hand-finished gifts rich in Malaysian heritage when they shop at four Malaysian airports from 1 April 2016. Cardholders with card numbers starting with “62” can look forward to free Royal Selangor pewter products when they spend above RM500.
Shoppers in Penang International Airport and Langkawi International Airport need only spend a minimum of RM500 to receive a complimentary pewter chopstick rest from Malaysia pewter icon Royal Selangor. Shoppers in KLIA and KLIA2 can look forward to a complimentary Royal Selangor name card holder with a minimum spending of RM1,500.
To claim their gifts, shoppers can accumulate up to three same-day receipts to redeem these exclusive gifts at the respective airports. This gift-with-purchase promotion runs from 1 April 2016 to 30 June 2016.
Mr Wenhui Yang, General Manager of UnionPay International Southeast Asia said, “Last year, we partnered MAHB for a 3 month promotion in KLIA2 and it was very successful, with more than double in year-on-year growth for transactions volume. That’s why we are pleased to make it bigger and better this time, extending the promotion to include KLIA, Penang International Airport, and Langkawi International Airport.”
“This year’s campaign is launched at a time when we are seeing a surge of tourists visiting Malaysia. Passenger traffic at the four airports alone was 57 million in 2015,” added Mr Yang.
He explained why UPI chose Royal Selangor pewter as gifts. “Royal Selangor is Malaysia’s premier purveyor of quality pewter and a recognised brand worldwide. The brand has collaborated with international luxury names and remains a hallmark of Malaysian craftsmanship. Visitors and locals alike will be excited to receive such a gift. We at UnionPay strive to always bring the best to our customers in the countries that we operate in,” said Mr Yang.
Mr Yang believed UPI and Malaysian tourism make good partners too. “Asia Pacific is the second-most preferred destination in the world, with substantial potential for further growth. Growing alongside Malaysia’s tourism rates are travellers who prefer to use UnionPay when making purchases. The acceptance rates of UnionPay cards at local ATMs are over 90%, and merchant acceptance rates are planned to increase this year.”
The strengthening acceptance of UnionPay cards in Malaysia solidifies the importance of this partnership, making it timely and will generate an even more attractive shopping experience in the airports.