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Unique and Alternative Stays Take Centre Stage in Booking.com’s 2017 Guest Review Awards

January 22, 2018 OTA News No Comments Email Email

Today Booking.com, the global leader in connecting travellers with the widest choice of incredible places to stay, is honouring its accommodation partners that consistently deliver great guest experiences with a 2017 Guest Review Award. Based on over 140 million reviews, this year 549,937 properties in218 countries and territories are being given an award. The top three countries receiving the most awards are Italy (81,603), France (33,500), the United States (30,502).

Alternative stays – a rising trend across the globe

For the first time, apartments take the lead from hotels as the top-awarded accommodation type, making up 30% of the award-winning properties in 2017. In fact, four out of five of the top-awarded accommodation types are non-hotels: Apartments (165,876), Hotels (132,339), Guest houses (63,697), Bed and breakfasts (55,833), and Holiday Homes (29,634).

This continuing consumer interest in unique accommodation experiences is echoed by recent Booking.com research[1] where one in three (33%) global travellers said that they would prefer to stay in a holiday rental over a hotel in 2018. With 40% of travellers also wanting to stay in an accommodation type they’ve never experienced before in 2018, consumer demand and interest in a diverse range of accommodation options remains strong.

Hong Kong – a unique exception to the global trend

In Hong Kong, 230 properties, from all types, received the award, with an overall average guest review score of 8.4. Interestingly, the city is an exception to the global trend as it is still a very hotel dominated market, with seven out of 10 selected outstanding properties being traditional hotels.

A selection of outstanding properties in Hong Kong receiving a 2017 award 

Property Name Review Score Property Type
The Upper House 9.4 Hotel
Mandarin Oriental Hong Kong 9.3 Hotel
The Peninsula Hong Kong 9.3 Hotel
Hotel ICON 9.3 Hotel
Hawaii International Hostel 9.3 Guest house
The Olympian Hong Kong 9.2 Hotel
Four Seasons Hotel Hong Kong 9.2 Hotel
Sleeep 9.1 Capsule Hotel
The Jervois 9.1 Hotel
Big Wave Travel 8.9 Guest house

“The more than 140 million reviews available on Booking.com are all real experiences shared by real customers. They not only help travellers to discover the stay that’s just right for them, but they also empower accommodation providers with real-time feedback that can truly have a positive impact on their business,” said Peter Verhoeven, Global Director of Partner Services at Booking.com. “With these awards, we congratulate, thank and honour a unique set of real hospitality heroes—our partners—who dedicate themselves to creating incredible guest experiences and cherished travel memories for travellers each and every day.”

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