United Airlines and Cowshed Spa, the premium spa and lifestyle brand of London-based Soho House & Co., are joining together in a partnership to bring travelers contemporary new amenities onboard and at more than a dozen United airport lounges worldwide.
Beginning Aug. 1, 2015, United will exclusively offer Soho House’s Cowshed skin-care products onboard in newly redesigned amenity kits for premium-cabin customers on intercontinental flights. Also, a collection of Cowshed products will be available in many of the carrier’s United Club locations and other lounges.
Since its founding in London in 1995 as a private members’ club, Soho House has expanded to include Houses acrossEurope and North America, as well as restaurants, cinemas, spas and hotels, with Condé Nast Traveler naming Soho House Chicago to its 2015 list of the hottest hotels.
Lauded by Cosmopolitan magazine UK as a “super-stylish beauty brand,” all of Cowshed’s award-winning products are made in England from the best in organic, wildcrafted and fairly traded plant extracts and essential oils. Unitedcustomers will enjoy formulations inspired by the scents of an English country garden, with playful names designed to lift spirits and relax travelers.
“Soho House’s Cowshed skin-care products – which received very positive feedback from customers and flight attendants – will be a fresh addition to the products and services we offer premium-cabin customers on United Airlines,” said Tom O’Toole, United’s senior vice president and chief marketing officer. “This is another step in enhancing our customers’ experience in flight and on the ground.”
“This marks an exciting time for Cowshed. We are very proud of our humble beginnings in the English countryside more than 16 years ago and are looking forward to sharing Cowshed products with United passengers around the world,” said Nick Jones, founder and CEO of Soho House & Co.
The new United Global First and United BusinessFirst amenity kits will be available on long-haul international flights to and from the United States. The premium, earth-tone kits will contain Cowshed’s moisturising hand cream, Lippy Cow Natural Lip Balm and Chamomile Refreshing Towelette. United Global First kits will also offer Cowshed’s Quinoa Hydrating Daily Moisturiser and Jasmine Toning Eye Balm.
In addition, the kits will contain a variety of other items, such as socks and an eye mask – both with signature designs – tissue, ear plugs, a toothbrush, toothpaste and dental floss.
Meanwhile, premium-cabin lavatories on dozens of aircraft in United’s international fleet will also offer Cowshed products, including Chamomile Refreshing Toner and Lavender Gentle Cleanser.
United Clubs and Lounges
Along with onboard availability, customers using United Club shower facilities at airports in Chicago, New York/Newark,Houston, Hong Kong, London and Tokyo, and travelers visiting the United Arrivals Lounge in San Francisco, may enjoy Cowshed’s Cowlick Gentle Shampoo, Saucy Cow Softening Conditioner, Knackered Cow Relaxing Bath & Shower Gel and Knackered Cow Relaxing Body Lotion.
Cowshed’s freshening hand wash and moisturising hand cream will also be available in those facilities and in United Global First lounges in Chicago, San Francisco, Washington, D.C., London, Hong Kong and Tokyo.
Cowshed and MileagePlus
Additionally, beginning this fall through United’s MileagePlus Exclusives, members of the airline’s loyalty program will have the opportunity to bid on an escape to Soho House’s Babington House, Somerset, in the United Kingdom. Members will later be able to bid on a stay at Soho Beach House, Miami. Both properties offer luxurious amenities, including Cowshed spas that MileagePlus members may experience first-hand for a rejuvenating getaway.
Customer Experience Investments
United continues to make significant investments in its customers’ experience – from booking until travelers arrive at their destinations.
The new amenity kits will be the airline’s latest this year, following its second-edition commemorative amenity tins andPGA TOUR-themed amenity kits.
In addition to United’s new partnership with Cowshed, the company has:
- Revamped many of its largest airport terminals – including in Chicago, Houston, New York/Newark, San Francisco, Boston and London – to provide travelers an improved experience from the curb to the departure gate, with new and clearer signs, new restaurants and modern gate areas with power outlets throughout;
- Debuted an all-new complimentary food menu for United Clubs, with customers currently enjoying the new fresh and healthy options at nearly two dozen United Clubs at the airline’s continental U.S. hubs, and plans to expand the menu to other locations worldwide;
- Launched significantly upgraded food and beverage service – including multi-course meals, complimentary beer and wine and a new option to purchase premium snacks – for customers in United Economy on many intercontinental flights; and
- Introduced new fresh food menu items for sale in United Economy through the airline’s Choice Menu Bistro on Board, including dishes developed in collaboration with The Trotter Project.