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United Airlines Sponsors for a Second Season with the Sydney Kings

October 14, 2013 Photo Gallery No Comments Email Email

United Airlines today announced that it will continue its partnership with the Sydney Kings for a second season, Sydney’s team in the Australian NBL (National Basketball League).

The partnership was celebrated in style last night at the Sydney King’s VIP launch party, held at the iconic Australian Museum in the heart of Sydney. The event, which had over 300 attendees, was full of entertainment and saw one lucky attendee win a United BusinessFirst ticket to Los Angeles through their description of their ideal 24 hours in Los Angeles posted on Facebook/Twitter/Instagram.

Alison Espley, United’s director of Sales or Australia and New Zealand said “United is very excited to be involved for a second season with the Sydney Kings. This partnership is a natural fit for us given United has been serving the U.S. – home of the NBA – for 27 years. It’s fantastic to see the basketball culture growing in Australia. Let’s hope with everyone’s support the Kings can bring the NBL Championship Trophy home in 2014.”

The partnership will continue over the 2013-2014 NBL season. Throughout the season there will be several opportunities for consumers to win giveaways through attending games, the Kings’ social media and media networks. Sydney Kings’ first home game will be on October 13 at the Sydney Entertainment Centre.

United Airlines 1

(L-R) Dan Ewing, Alison Espley, Director of United Airlines Australia and New Zealand presenting the United Airlines BusinessFirst ticket to the nights winner, Murray Macdonald

United Airlines 2

(L-R) Alex Dorow (United Airlines), Verena Billett (United Airlines), Shane Heal (The Sydney Kings), Alison Espley (United Airlines), Larry Emdur, Kylie Gillies and Kirill Litovchenko(United Airlines)


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