Global Travel Media » Blog Archive » Universal Studios Hollywood to Debut ‘Despicable Me Minion Mayhem,’ An Immersive 3D Ultra-HD Adventure and ‘Super Silly Fun Land,’ An Imaginative and Interactive Play Zone Inspired by Universal Pictures and Illumination Entertainment’s Blockbuster Film Franchise, Spring 2014

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Universal Studios Hollywood to Debut ‘Despicable Me Minion Mayhem,’ An Immersive 3D Ultra-HD Adventure and ‘Super Silly Fun Land,’ An Imaginative and Interactive Play Zone Inspired by Universal Pictures and Illumination Entertainment’s Blockbuster Film Franchise, Spring 2014

April 19, 2014 Theme Parks No Comments Email Email

unnamed (5)“Despicable Me Minion Mayhem,” an original 3D Ultra-HD adventure and “Super Silly Fun Land,” an imaginative and interactive play zone based on Universal Pictures and Illumination Entertainment’s international blockbuster “Despicable Me, will come to life at Universal Studios HollywoodSM, the Entertainment Capital of L.A.SM in Spring 2014.

“The irreverent humor, endearing characters and storyline that have captivated movie-goers worldwide makes ‘Despicable Me’ a perfect match for our theme park,” said Larry Kurzweil, President, Universal Studios Hollywood. “This imaginative new ride will not only take guests on a hilarious and heartwarming adventure that captures the spirit of the film, but will also invite them to embrace their ‘Inner Minion’ – that mischievous alter-ego that hides within all of us.  As the film franchise continues to break new ground as a modern day classic, so too will ‘Despicable Me Minion Mayhem’ as yet another marquee Universal Studios Hollywood ride.”

Voiced by the film’s original stars, the fully immersive motion-simulator ride will feature the quirky but lovable cast of characters that have resonated with audiences across the globe: super-villain Gru (Steve Carell), his adorable girls Margo (Miranda Cosgrove), Edith (Dana Gaier) and Agnes (Elsie Fisher) and an army of unpredictably entertaining Minions.

“‘Despicable Me Minion Mayhem’” will push the creative envelope with its innovative show content, sight gags, special effects and original 3D digital animation.  The ride’s exterior environment will feature even more thematic and colorful creative touches that will literally place park guests inside Gru’s world,” said Mark Woodbury, President, Universal Creative.

“We’re so excited to introduce a new experience that truly reflects all the heart, humor and emotion audiences have come to love about ‘Despicable Me,’” said Chris Meledandri, founder and CEO of Illumination Entertainment. “Fans of the film can now have fun and interact with their favorite ‘Despicable Me’ characters in a way they haven’t been able to before.”

The “Despicable Me” ride will welcome guests to Minion mayhem via an elaborately themed neighborhood, recreated with precision to mirror Gru’s idyllic suburban neighborhood, his ominous house and Miss Hattie’s Home for Girls as if lifted from the film and surreptitiously placed within Universal Studios Hollywood.  Whimsically themed queues, clever preshow videos and comedic dialogue will set up the fundamental plot: Gru secret mission to create as many mischievous Minions as possible from human recruits.

The ride will transport guests into Gru’s iconic house where they will meander through his living room and encounter many memorable visual elements from the movie, including the notorious SR6 Shrink Ray, as they make their way through Gru’s super-villain laboratory. The exciting journey will send guests on a swerving, bouncing and plunging excursion through the frantically humorous Minion training mission, all the while donning specially-designed 3D “Minion Goggles.”  A post-show Minion dance party finales will invite guests to strut their stuff in an impromptu Minion dance party.

“Super Silly Fun Land,” an all-new elaborate play zone unique to Universal Studios Hollywood, will debut adjacent to “Despicable Me Minion Mayhem.”  The colorfully themed, interactive Minion-inspired outdoor venue, a literal interpretation of the seaside carnival from the film, will entertain guests of all ages with more than 80 different water play features. A nearby dry zone will invite guests to climb, jump and slide – while a Minion themed ride, “Silly Swirly Fun Ride,” will soar and spin guests around for a 360-degree view of “Super Silly Fun Land” aboard a fleet of uniquely-styled ride vehicles.

Together, “Despicable Me Minion Mayhem” and “Super Silly Fun Land” will represent a distinct, immersive environment within the theme park, reimagined to fully engage guests in the world of Gru and his Minions joining Universal Studios Hollywood’s dynamic roster of award-winning themed attractions.

Universal Studios Hollywood SM, The Entertainment Capital of L.A.SM, includes a full-day, movie-based theme park and Studio Tour; the CityWalk entertainment, shopping and dining complex, the Universal CityWalk Cinemas and the “5 Towers” state-of-the-art outdoor concert venue.  World-class rides and attractions include the intense, award-winning ride, “King Kong 360 3-D” on the famed behind-the-scenes Studio Tour, the critically-acclaimed mega-attraction, “Transformers™:  The Ride-3D,” “The Simpsons RideTM,” “Revenge of the MummySM—The Ride,” “Jurassic Park® —The Ride,” and the much anticipated 3D Ultra-HD movie motion-simulator adventure, “Despicable Me Minion Mayhem” opening in Spring 2014.

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