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Uniworld and TreadRight Foundation promote World Water Day

March 21, 2014 Responsible Tourism No Comments Email Email

This World Water Day, March 22, Uniworld Boutique River Cruise Collection and its partner in sustainable tourism,The TreadRight Foundation, will be proudly taking part in WHOLE WORLD Water’s (WWW) global campaign to give the #WholeWorldWater.

WWW works to provide clean and safe water to the world’s nearly one billion people living without access to drinking water and nearly 2.4 billion living without basic sanitation. WWW’s goal is to unite the hospitality and tourism industry in an effort to filter, bottle and sell water in reusable glass bottles. Participating companies donate or give a percentage of the profits from water sales to WWW, with a view to raising $1 billion annually. One hundred percent of the money raised goes to fund water projects globally.

Uniworld and TreadRight join Edward Norton and Sir Richard Branson in supporting WWW’s 2014 World Water Day campaign with the message, give the #WholeWorldWater. Uniworld will promote the campaign via their website, through their social media channels and onboard their ships. The campaign is a call for consumers to request WHOLE WORLD Water from hotels and restaurants and to gain greater industry support of the WWW cause.

Uniworld participates in WHOLE WORLD Water’s global campaign by donating $1USD for each guest that travels on a Uniworld ship in Europe.  Uniworld will also continue to bottle its own water, reduce plastic waste and put a great emphasis on educating travellers on the gravity of the global water issue.

Guy Young, President of Uniworld said, “Uniworld is proud to partner with WHOLE WORLD Water on such a worthwhile endeavour as bringing clean and safe water to those who don’t have access to it.”

To find out more about how WHOLE WORLD Water hopes to generate funds for community water projects

For more information visit Connect with Uniworld by following us on Twitter @UniworldAUS or by becoming a Facebook fan via The TreadRight Foundation is a not for profit that supports Uniworld in all of its sustainability initiatives. For more information on TreadRight’s work please visit

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