Uniworld Boutique River Cruise Collection brings the reality of its new luxurious ship, S.S. Maria Theresa, to life with the launch of its very first virtual reality app. The S.S. Maria Theresa, Uniworld’s flagship masterpiece, is showcased in marvellous 360-degree views via the revolutionary app technology.
Uniworld is one of the only river and ocean cruise lines to offer this type of virtual reality technology to agents and prospective guests. Viewers can completely immerse themselves in the beauty and luxury of the S.S. Maria Theresa; from the striking lobby to the unique furnishings of the Royal Suite, the cuisine of the Baroque Restaurant, the plush Lipizzan Cinema, the stunning Bar du Leopard and the indoor swimming pool with mosaic detail. The app also introduces guests to some of the characters on board, from the in-suite butlers to the barmen and even the Captain.
This innovative technology provides agents with the tools to showcase Uniworld’s unique offering to prospective clients while also improving their understanding of Uniworld’s luxury on-board experience for themselves.
The footage on-board the S.S. Maria Theresa was shot using state-of-the-art spherical camera technology ensuring every detail of the ship was captured. Six Ladybug cameras were mounted on a rig to capture a 360-degree view of the ship’s interior and then the video from each camera was stitched together to create the seamless VR experience.
John Molinaro, General Manager for Uniworld Australia, commented: “We are very proud to be at the forefront of marketing technology with the launch our first virtual reality app, a brilliant new platform which will allow agents to really showcase the levels of luxury available on our ships. By affording a more immersive and tangible flavour of the fabulous on-board experiences of the S.S. Maria Theresa, we aim to harness this powerful new tool to engage prospective clients and educate them in our product on a far deeper level.”
The app has been developed to function with Oculus Rift, a virtual reality head-mounted display that can be worn by the user and completely immerses you inside the virtual world. The Rift will be released to the public early in 2016.
To download the complimentary app, visit: