The 12th UNWTO Ulysses Prize for Excellence in the Creation and Dissemination of Knowledge in Tourism has been awarded to Dr Richard Butler, Emeritus Scholar of the Strathclyde Business School, in Glasgow, United Kingdom.
The Prize recognizes the invaluable work of Dr Butler in areas of capacity building and sustainability in the tourism sector.
His understanding of tourism, his insights as a geographer and his work in Canada led him to produce one of the most influential theories about tourism – the Tourism Area Life Cycle (TALC). His publication remains one of the most cited academic papers on tourism influencing the development of tourism destinations throughout the world.
Alongside his interest in tourism destination management and development, Dr Butler’s areas of research include tourism in remote areas, seasonality and sustainability. He has authored around 17 books and more than 100 papers and chapters in books on these topics. Dr Butler is a founder member and former President of the International Academy for the Study of Tourism as well as a former President of the Canadian Association for Leisure Studies.
The Prize will be presented to Dr Butler during the 12 UNWTO Awards Ceremony to be held next 20 January 2016 in collaboration with Madrid International Tourism Trade Fair (FITUR / IFEMA) .
The event will also unveil the winners of the UNWTO Awards in the categories of Public Policy and Governance, Research and Technology, Enterprises and Non-governmental Organizations and the UNWTO Lifetime Achievement Award.
Since 2003, the UNWTO Awards recognize leaders in the categories of Creation and Dissemination of Knowledge and Lifetime Achievement, as well as outstanding projects in the categories of Public Policy and Governance, Research and Technology, Enterprises and Non-governmental Organizations.