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Urban Adventures Celebrates 5 Years Of The Best. Day. Ever.

October 8, 2014 Travel Deals No Comments Email Email

Global day tour operator Urban Adventures is celebrating five years of providing locally sourced and led city tours around the world with 30% off all tours for 24 hours only on October 8.

The company, which launched as a joint venture by Intrepid Travel and WHL Group in October 2009, offers a unique line of day tours, including customised private tours and ‘Home Cooked’ experiences that enable travellers to be welcomed into the home of local families to share a meal and learn about local life. From its early days, the brand has focussed on tapping into unique, unexpected, and sometimes even unusual tours.

“We started our business because we looked at a day tour scene five years ago that looked like Thomas Cook himself was still in charge,” says Tony Carne, General Manager of Urban Adventures. “Boring, historical tours full of facts quickly forgotten, and hop-on/hop-off buses disgorging tourists on top of other tourists. Where was the fun? Where were the memories beyond a photo of the Eiffel Tower? We wanted people to really remember great times on their travels and to create stories that can be retold over and over.”

Since its inception, Urban Adventures has grown quickly, carrying more than 200,000 passengers to date. Its commitment to sustainable travel and local experiences has enabled the company to employ 592 passionate locals around the globe, and to inject more than $7 million in local economies.

Urban Adventures currently operates 324 unique tours in 105 destinations across six continents, and expects to expand to 150 destinations and carry 100,000 more passengers in 2015 alone. The city tour operator continues to add to its roster of destinations, with recent additions including Niagara, Canada; Brisbane, Australia; Kampala, Uganda; Phuket, Thailand; Agra, India; Bali, Indonesia; and Fiji.

As part of its anniversary promotion, Urban Adventures is holding a 24-hour sale offering 30% off all tours departing up until the end of 2015. The sale is for trips booked on October 8, 2014, to coincide with the company’s fifth anniversary of offering travellers the Best. Day. Ever. Travellers can obtain the 30% discount by using the promo code UA5BD when they book on

In addition to the 24-hour sale, Urban Adventures is celebrating its five years of operation with a series of fun, interactive digital promotions, including retrospective editorial on its blog and live social media updates from its guides around the globe, under the hashtags #UAturns5 and #localsknow.

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