With less than a month to go until the 2015 Seatrade Cruise Asia event takes place in Busan, Korea, leading industry experts are getting ready to start spear-heading discussions on the future of Growing the Asian Source Market.
In a year where analysts expect to see over 2.1 million Asian cruisers take to the seas, an expected 20% growth rate on 2014 figures, there is a staggering expectation that leading Asian market China could become the world’s second largest market, behind only the USA, by 2017. Whilst China is undoubtedly one of Asia’s strongest prospective markets for cruise sales growth, other parts of the region are beginning to thrive, such as Hong Kong, South Korea and Japan.
This dynamic second conference session of Seatrade Cruise Asia 2015 event, taking place from 11-12 June at the Busan Exhibition and Convention Centre, Korea, will see a stellar line up of speakers, including: Mick FOGG Manager, Marine & Operations Planning Asia Pacific, Ponant,Anthony H. KAUFMAN SVP, Asia Operations, Princess Cruises, Mark ROBINSON Managing Director, Intercruises Shoreside & Port Services and John F. TERCEK VP, Commercial & New Business Development, Royal Caribbean Cruises Limited.
Whilst Asian cruisers still show patterns of preferring to cruise within these familiar waters, the market in the region is slowly beginning to show signs of maturing. As this maturity continues to develop, the door begins to open for Asian cruisers to beginning taking steps to cruising outside their region.
Cruise industry experts in the Growing the Asian Source Market session, taking place on Friday 12 June from 1030 – 1200 hrs, will discuss which markets have the strongest growth potential for cruise sales, how soon and on what scale this shift in preference of cruise destinations will happen and what regions outside Asia must do to prepare for an influx of Asian cruisers, how do the tastes and aspirations of Asian cruisers differ from those in North America and Europe and how will the cruise product be distributed in Asia in the future?
Seatrade Cruise Asia is hosted by Busan Port Authority, Busan Metropolitan City, Korea Tourism Organization and Korea Marine Leisure Network.