Frequent flyer and loyalty programs are big business for airlines to provide differentiated value and
experience, and drive customer retention. But they will only remain profitable as long as the key asset –
the traveler – continues to value being part of the program.
We know that Aussies are the biggest rewards and loyalty program enthusiasts in Asia Pacific. The average Australian consumer participates in six different loyalty programs and considers travel as the ‘main motivation’ to belonging to a program, with 79 per cent of Aussies nominating frequent flyer points as their preferred reward.
However we also know that we have some of the most sophisticated consumers in today’s complex and hyper connected world. Expectations are higher than ever. Aussies have no shortage of options and want to stay in touch with their favorite brands through multiple channels: in person, online and via mobile.
Chief Information Officer Velocity Frequent Flyer, Caroline Rockett, said that the Virgin Australia loyalty program was focused on understanding their members’ preferences to tailor the offering and present the most rewarding experience possible.
“Technology is crucial to deliver the most accessible program and will enable us to anticipate our members’ needs by enabling personalized promotions and benefits.”
“To support the continued expansion of our award-winning loyalty program, we need a comprehensive platform designed with growth and flexibility in mind. This is why we have adopted the new Amadeus Loyalty Management platform, a next-generation solution built on cutting-edge open source technology,” she added.
“Amadeus will deliver all the essential capabilities required for a dynamic loyalty program, including member and partner management capabilities, real-time earn and redemption handling, and easy integration with other vital applications in our existing IT ecosystem. This will enable Velocity to continually increase, improve, and optimize its loyalty proposition for an ever-evolving member base.
Velocity recognises their high-value and high-spending customers. By continuing to leverage their data assets, Velocity can not only offer simpler, more flexible products and services, with a great digital service experience, but also continue to build both its air and non-air partnerships.”
We’re thrilled Velocity renewed their trust in our long time technology partnership. The new platform will offer greater scalability, operability, and flexibility to enable future growth for many years to come.
Have a look at Velocity’s website to learn more about the Velocity Frequent Flyer program.
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